With this post I start a series of questions that will help us reinforce our personal brand. Some are inspired by the blog of one of the world gurus of personal branding: Dan Schawbel.
Some say that cemeteries are full of indispensable people. True, there is possibly no one indispensable. But here the meaning of the word is closer to “highly valued“, an expression of difficult translation that would come to say “person of high added value“.
It's a difficult question to answer, and if the answer is “I don't know” Or “Nothing”, we already have a reinforcement element. We need a Specialization, be perceived by others as someone who is expert at something. It can be a technical specialty - an auditor- or a skill excitesl -someone with strong personal empathy for business relationships -.
Learning is useful, but in my opinion even more so is the art of know how to listen. A great advertising campaign Midland Bank of the 80 I summarized that art this way: “The more we listen, the more we learn. The more we learn, the more we can help” (Copywrite Saatchi & Saatchi).
Summarizing, on the one hand specialization and on the other hand the art of knowing how to listen are the things that can contribute to making you an indispensable person.
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Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.