7 weeks and a half of vertigo and 12 hours of personal branding

What's been going on these last few weeks has been exciting, crazy. It concluded with 12 hours of personal branding, but behind there's a world. It is confirmed that anything is possible with equipment, ideas and will. Here you have the making of 3rd International Personal Brand Congress Personal Branding Lab Day (aliases #PBLabDay17), and a content guide.

The Personal Branding Lab Day 2017 was in the IUC

Things started in time, in November 2016 we've already met in Madrid to organize with the support team. But yes., just 7 weeks I met with Jordi Collell, my partner. We had fallen asleep. Due to the day-to-day life and the lack of sponsors we had left for the end the organization of a face-to-face event that requires months of preparation, Sponsors, resources and something important: time and dedication.

The Personal Branding Lab Day 2017 I was in a coma.

A webinar emerges like a rabbit in the joker

A sigh of resignation, and like a rabbit in the joker, you turn the situation around: What if we approach it as an open webinar, Participatory, and in a single day? We consulted with the rest of the support team: Andrés Pérez Ortega, Cristina Mulero, Jane del Tronco, Fabian Gonzalez, Maria A. Sanchez and Oianko Choperena. That's all right with them., better that than not holding the congress.

Ahead, there's not much time left.

We need the best. 12 hours of personal branding are no small thing.

Who knows how to manage and run a webinar better than anyone else and is passionate about the personal brand? Nilton Navarro, Soul 2.0 Infojobs and one of the coolest guys I've ever met.

Who has experience organizing, Connect, communicate and it's also crack in personal branding? Alicia Ro, my favorite actress and someone who has entered the personal brand strongly.

Nilton says yes.. Alicia says yes. Relief. Things promise.

The format. Just presentations?

Being reduced to one day was difficult to match the twenty-odd papers 2016, so I propose to the support team an ambitious agenda: a multi-channel content format, formed by:

  • Lectures of approx 20' + 5' debate with the audience during the webinar
  • Light but blunt content on the blog by the best specialists in branding staff, days before and during the webinar.
  • Support videos with mini-pills about the benefits of personal branding in organizations by personal brand experts, social selling and digital marketing. They showed up on webinar day.
  • As if that weren't enough, an EBook created for the occasion
  • An infographic that summarizes the benefits of personal branding in organizations

Here is the box contained papers support

Author Country Video Post Pub date Title Duration
Hector Jimenez R Arg / Cabbage X 22/06/2017 Corporate personal brand 06:15
Fernando Rios Venez X 22/06/2017 Happy people in the company and better results 03:28
Arancha Ruiz Esp / Bcn X 22/06/2017 Slow cool hunting, career coaching and personal branding 02:47
Jaume Gurt Esp / Bcn X 22/06/2017 Importance of self-knowledge prior to visibility in the company 02:44
Marco Tomasone Italy X 22/06/2017 Corporate personal brand and The Avengers 04:26
Javier Cámara (beBee) Esp X 22/06/2017 Personal brand as a medium-term investment 00:18
Claudio Inacio Port X 22/06/2017 Break the fear that your professionals will stand out 04:10
Javier Zamora Esp / Valencia X 22/06/2017 Personal sports brand 04:12
Ami Bondia Esp / Valencia X 22/06/2017 Making the value of a company shine through its professionals 08:03
Mercedes Romero Esp / Sevilla X 22/06/2017 Personal brand doesn't hide corporate brand, quite the opposite 02:59
Laura Chica Esp / Mad X 22/06/2017 Discretion is behind. You have to project the personal brand 01:16
Alfredo Vela Esp / Vall X 22/06/2017 Corporate and personal brands must co-exist 01:48
Maria Luisa Moreno Esp / Mad X 22/06/2017 The Concept of Personal Branding is spreading among employees 03:06
Gabriel Gomez Esp / Mad X 22/06/2017 Employees who generate prestige, notoriety and networking 01:34
Alex Lopez Esp / Bcn X 22/06/2017 We don't have employees., we have brand ambassadors 00:29
Veronica Sanchez Colombia X 22/06/2017 Self-leadership and personal brand 03:29
Alejandro Durán Esp / Sevilla X 15/06/2017 Cut the crap
Francisco Warden Esp / Mad X 19/06/2017 The value of a brand depends on its impact on the market
Gabriel Patrizzi Chile X 12/06/2017 Teaming up with better brands
Yrma Sanchez Venez/Col X 16/06/2017 Importance of personal branding in organizations
Africa Lucena Esp / Mad X 17/06/2017 Companies are first and foremos s all people
Alicia Linares Esp / Bcn X 19/06/2017 We need authentic leaders from exemplary
Daniel Iglesias (I'm a brand) Esp / Málaga X 13/06/2017 No, content is no longer king
Enrique F. Brull Esp / Valencia X 20/06/2017 Personal Branding in Health
Ylse Roa Venezuela X 20/06/2017 Is Corporate Branding Staff Really Important?
Ricard Pons Esp / LLeid X 10/06/2017 The personal brand of commercials conveys the company's vision
Mireya Trias Esp / Bcn X 21/06/2017 Dualities and motivations of Personal Branding
Laura Ferrera Esp / Mad X 22/06/2017 What fears prevent developing Personal Branded teams?
Vladimir Estrada Cuba Ebook 22/06/2017 With us, All. Without us, Nothing
Guillem Recolons and PosgradoPB team Esp / Bcn Infographic 22/06/2017 Personal Branding in organizations

You have to make a website!

I urgently call my guardian angel WordPress, Javier Rebollar. We need new template, new design, New ecommerce... in two days. Fact. You can see it here: www.personalbrandinglabday.com.

Free or Premium?

Both. Although we want it to be an open and free event, we don't give up covering a portion of the organizational costs (Travel, Web, graphic design, Video editing...). To do this we create a section Premium at a reasonably low cost (50Us $). In this section subscribers will be able to see without time limit all the presentations (Unpublished) of the 2015 And 2016 (42 in total) and also the 22 presentations 2017 individually edited (the free subscription allowed you to watch the 22J webinar and watch the video up to a week later).

#PBLabDay17: 52 content about personal branding in organizations

Among the 22 presentations and 30 supportive content (Videos, posts, Ebook, Infographic) We 52 pieces of great value for organizations to take on the strength of the branding staff.

In total 55 different authors have added value to PBLabDay17, what it means (I assure you) an organizational challenge.

The contribution of Nilton and InfoJobs

We would have dismissed the idea of not being for the support of Nilton Navarro and InfoJobs. All the logistics of the webinar was thanks to him. That meant coordinating with all the speakers who issued from anywhere other than the Facultat Blanquerna Comunicació i Relacions Internacionals, in Barcelona (Hub 1).

Connections were made from The Bold Choice in Madrid (the 2nd hub), Lleida, Sevilla, Vilanova, Mexico, Valencia, Asturias, Israel, San Sebastian and Huelva, in addition to Barcelona, Of course.

Nilton oversaw and tested connection with all speakers from outside Barcelona

The presentations were not enough, this had to be bigger

Protagonists of Personal Branding Lab Day 17

What started with 11 one-hour presentations became 22 20' presentations to add value, Opinions, insights and 12 hours of personal branding. And some shared, 26 speakers in total: Alicia Ro, Elena Arnaiz, Nilton Navarro, Cristina Mulero, Josep Rom, Jordi Collell, Ames Spray (Peru), Daniela Viek (Brazil), Xavi Roca, Joan Clotet, Ilana Berenholc (Brazil-Israel), Oianko Choperena, Eva Collado, Raquel Gomez (Colombia), Carolina Camelo (Colombia), Nancy Vazquez (Mexico), Neus Arqués, David Barreda, Andrés Pérez Ortega, Amalia Lopez Sidewalk, a certain Guillem Recolons, Paula Fernández-Ochoa, Jane del Tronco, Paul Adam, Maria A. Sánchez, Deize Andrade (Brazil), Colia Hil and Silvia Saucedo.

I personally prevailed in NOT giving up having more opinions, that's why I "lied" to Alex Durán, Francisco Warden, Ricard Pons, Alicia Linares, Daniel Iglesias, Yrma Sanchez (Venezuela), Gabriel Patrizzi (Chile), Mireya Trias, Laura Ferrera, Ylse Roa (Venezuela), Enrique F. Brull and Africa Lucena to write a post. And they did.! 12 posts!

Also Marco Tomasone (Italy), Hector Jimenez R. (Argentina-Colombia), Fernando Rios (Venezuela), Arancha Ruiz, Jaume Gurt, Javier Cámara, Cláudio Inácio (Portugal), Javier Zamora, Alfredo Vela, Ami Bondia, Mercedes Romero, Laura Chica, Ma Luisa Moreno, Gabriel Gomez, Alex Lopez and Veronica Sanchez (Venezuela-Colombia) to capture your reflections on video. 16 videos that were broadcast or shared during the webinar.

As if that weren't enough, we have an ebook, my dear and admired Professor Vladimir Estrada (Cuba-Rep. Dominican) titled "With us EVERYTHING, without us NOTHING". 86 pages of excellent reflections on the application of branding staff in corporate and institutional environments.

In collaborative work, I produced an infographic that reflects the main aspects of the Personal Branding in organizations, and I did it with the help of the advantaged students of the last promotion 16-17 of the Graduate in Personal Branding from Blanquerna URL directed by Jordi Collell: Daniela Viek, Raquel Gomez, Ames Spray, Deize Andrade and Carolina Camelo. And of course, from a very special graphic designer: Maria Mas-Baga.

An international congress, or at least Latino

Doing a quick recount, professionals from:

  • Spain
  • Venezuela
  • Brazil
  • Colombia
  • Chile
  • Israel
  • Argentina
  • Mexico
  • Peru
  • Cuba
  • Portugal

Fake shots

Within a week of starting the Congress, we failed the person who had to edit the videos of 2015 And 2016 for the premium section. The 22J rose 10 videos of 2015, and continues to be edited until the 42 of the years 2015 And 2016.

A 10 days of starting the congress it occurred to me to "invite" to write post or send videos to 35 reference professionals. 28 they did, and I know that some were blocked in my email, my Twitter or Messenger profile.

The satellite (for calling it somehow) caused the transmission to be cut off right on the turn of the Amalia López Acera crack, about the 17:30h GMT+1. No problem. An alien being named Nilton Navarro set up a new webinar in seconds, a new link, and spread at full speed through social media. Problem solved. That's why the webinar on YouTube is in two parts.

Part 1 (8:00H) Personal Branding Lab Day. Link that the 29 June will be Premium.

Part 2 (3:25H) Personal Branding Lab Day. Link that the 29 June will be Premium.

PbLabDay's mandatory smile

Alicia Ro is my favorite actress, but she's also an excellent trainer in personal and oratory brand. In 2016 it was already the smile of Congress, but this year, tandem with Nilton, has created a unique atmosphere. And if that wasn't enough, your presentation has been great, Empathic, direct and inspiring. 12 hours of staff branding giving it their all.

The infographic

Infographic: Personal Branding in organizations


First summaries

David Barrera's express summary came within minutes of finishing the webinar, a new record: Summary of #PBlabDay17, some lessons learned

The next day, Andrés Pérez Ortega gave us a post analysis of what happened and the format: PBLabDay: The brand of the personal brand

Saturday 24 Prepared, from PBLabDay's Twitter profile, the storify of the event: Storify personal branding lab day summary 2017

Colia Hil published on Sunday 25 a post titled How to manage Linkedin to be a Brand Ambassador, my presentation of the #PBLabDay17

Elena Arnaiz drew a magnificent summary on Tuesday 27: PBLabDay17's Personal Branding

Helen Gomez did the same thing on Wednesday 28 With #PBLabDay17, testimony of knowmad

But surely, the best summary of those 12 hours of personal branding is what those who followed the webinar were able to do from the webinar chat (a pity you can't recover) and from social media: just look at the hashtag #PBLabDay17 in Facebook, Twitter, Instagram, Linkedin Or Google +.

And to put a note of color and some musical tones, Nilton Navarro edited a magnificent video montage of the webinar's making of. Here we have:

#PBLabDay18 What do you prefer, open webinar or face-to-face congress?

To finish, I need your opinion. You can do it using this Google Form PBLabDay18 or leaving your comment in this same post. Magnificent summary. As Amaral's said, without you I'm nothing.


Heading vector by Shutterstock.com

Suscríbete al blog

In addition to receiving the news in your email every month, llévate gratis el ebook:

The best of 2022 and trends 2023 in Personal Branding

by Guillem Recolons

ebook Personal Branding 2022-23 by Guillem Recolons

15 thoughts on "7 weeks and a half of vertigo and 12 hours of personal branding”

  1. Congratulations on all the work you've marked!!!
    The bare minimum is to be grateful…
    To me it has given me a lot!!!
    Greetings and congratulations to all participants!!!

  2. Congratulations once again on that effort and for the resounding success, Guillem!
    As for opinion on the Lab 18, Things are hard. The webinar format is agile, Attractive, comfortable and economical (you can see it from anywhere and it saves you a lot of travel costs, Hotels, Etc).
    But on the other hand the face-to-face event (I attended the 2015) has the strength of the “flesh-and-blood” and the opportunity to “Touch” and to depart with the “tribe stars”.
    I'd bet on alternating both formats, doing things “Special” in the face-to-face that justify the investment.
    A hug

    • Good idea José Maria! The fear is that a face-to-face format with direct streaming will not fill the room. But it's something we actually had in mind in the 1st edition of 2015. The technology to do so was, but maybe we were missing a Nilton Navarro-type team. / Alicia Ro to manage the digital part.

      Thank you for your feedback, Friend!

  3. Dear Guillem,

    …thank you very much for giving us the opportunity to comment on our preferences for the #PBLabDay18…

    See, I have no idea where I'll be in June 2018, but I opt for a face-to-face format.

    You know that first of all I didn't see clear this year's webinar format, thinking that a lot of essence would be lost and it wouldn't be the same. And indeed, it wasn't the same, it's been different, And it's been fantastic, because Lab Day has been able to get further to more people… in addition to the potentially strengthened community. In conclusion, I was wrong when I thought this format could be a threat to the event (By the way, happy and delighted to be wrong in this regard).

    However, I consider it necessary to return to face-to-face formats, every two years or every three years, it's important for discipline, for the community and for us to keep moving forward. Being together for a few days at work is important, And when I say “Working” I mean it with all intent. You know: more 'lab’ and less talk.

    Perhaps new ways should be tested to present the event and develop it, from rotating the venue (Madrid, Sevilla, Other…), to find agile ways in their development to make it sustainable (the same can't be brought to 20 Speakers, but you can bring them to 5 and the rest of the time energize a number of working groups, I don't know Guillem, things that go through my head), similarly, there's a group of people who bet on this and we'd support the event with work, dedication in addition to paying our ticket (my premium subscription this year has been just a way to support the realization of this event, and I was clear before I knew I was going to be a speaker)… this group of people are assets that you have generated and that you can have (you're smarter than me., happen to know how to do it).

    This is my approach. For my part, I'm at your disposal to keep debating, contributing or supporting what you think is appropriate and in my hand.

    You're not alone., you're too big. You've made a lot of people happy with this.… you have generated connection and knowledge. We are on a good point to consolidate the community.

    A hug and we go on.

    (Next time we meet you don't get rid of a beer with me)

    David Barreda

    • I answer you by the end. We don't get rid of a dinner as God commands, Friend, beer included!

      Thank you David for your feedback. Constructive, propositional and courageous. I'll take that “more lab” And “less talk”, at least to alternate every two years. Perhaps a good idea of all this is that the face-to-face format can be rotating (I'm 100% according to that) and biannual, alternated with the binaual webinar format.

      What I'm clear about is the need to provide PBLabDay with success stories, and that's what I think we should focus on if we don't want it to be a very noisy event and few nuts. We have a few months ahead of us to discuss the format, but time is immediately poured on (I say it from experience).

      Thanks again, David, I enjoyed and learned with your presentation, and I'm glad to have someone around who adds. A giant hug!

      Pd: I pray for Doñana.

  4. My dear Master and FRIEND, a huge hug for you! Extensive to ALL! My warmest and most effusive congratulations on this GIANT post (and obviously, I'm not talking about extension -- although it's nothing short, hehehe-). But it couldn't be less the summary of a GIANT Congress as PBLabDay has been 2017. Beyond the clearly VERY POSITIVE result, that comes to EXTRAORDINARY, and the undisputed solidity of the achievement achieved in terms of IMPACT, I think we need to keep growing; and as part of it, I think in future editions it can evolve into a mixed format.

    In my opinion, everything that is done in person can and should also be available to those who cannot (Can) be physically there; even if it logically involves an investment to participate in this way. I don't think there's anyone interested in learning about personal branding and/or contributing to their development, who rejects such a thing.

    Technology will make it possible. Let's imagine an expert teaching a workshop for an audience sitting there, or conducting training on any or such topic, and that this will be filmed and viewed IN REAL TIME from anywhere in the world by anyone who has paid for their “Input”. And that you can even participate with questions or contributions, and do some kind of exercise with your workshopmates, at a time of time. And even the possibility that someone can dictate it from outside Spain and be seen everywhere (I still live with Ilana Berenholc). Why not?

    And at other times, a session of presentations like the jewel it's been this time. AND incorporate REAL-TIME BOOK RELEASES. And a panel with three or five experts developing a topic and answering questions from the world-class audience. Why not?

    And on twitter I've suggested a topic, among the various possible, that in my opinion URGE. In ensuring the quality we must continue to cultivate. TRAINING IN PERSONAL BRANDING: Models, Experiences, Results. It can be a panel, For example. Or publish an ebook with previously submitted academic or practical papers on the subject. Or a series of presentations. Or all that and even more. But I feel urge to work to consolidate quality in this regard. What we see every day on the net makes it essential.

    Hugs the great David, José Maria, to Javier, and everyone who then comments around here. And a HUGE one to you! Magnificent summary, FRIEND !!!

    • Thank you Professor! As always their contributions are of great value. The idea of holding a face-to-face event with streaming is taking place. In fact, that was the planned montage for the 1st edition of 2015 and that ultimately could not be done. In the Google form released, However, there is a firm commitment to keep the format used this year 2017.

      We'll let a few weeks go by to mature the decision, but as for content I already advanced that your proposal fits perfectly with either format.

      I send you a big hug, of those who cross the Atlantic in a matter of seconds.


  5. Hello Guillem,

    Sometimes in the rush we do not stop to write a comment on the blog, but the occasion deserved it.
    So I repeat, millions of thanks for your generosity and for having made me participate in such a special day for the Personal Brand. It's been a real honor to collaborate with a post.
    The webinar was incredibly good, Motivator, instructive and we learned a lot. Thank you to all the speakers, to all the equipment behind it to make it possible and go presenter cracks, Nilton and Alicia.

    Congratulations to you for this super compilation post and I share it in my summary this month.

    A hug and happy summer Guillem!

  6. A thousand thanks and congratulations on the #PBLabDay17 Guillem and the whole team!

    For family reasons I couldn't be “Present” throughout PBLabDAy17 and although I could only listen and watch the webinar for a couple of hours I found it an amazing job of the whole team, a webinar with a luxury of speakers and presenters, Of course, simple and very inspiring and energetic.

    And for asking that there be no left… for next year in person and online, with the presence of companies and professionals who manage their brand. And I like the idea of more “Lab” I read in a comment by David Barreda.

    An abraada i fins aviat!


Leave a Comment

  I agree with the privacy policy

Basic information on data protection

Responsible » Guillem Recolons Argenter

Purpose » Management of doubts and customer services

Legitimation » Consent of the interested party

Rights » You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information

Additional information » You can consult additional and detailed information on Personal Data Protection on my website guillemrecolons.com