What's been going on these last few weeks has been exciting, crazy. It concluded with 12 hours of personal branding, but behind there's a world. It is confirmed that anything is possible with equipment, ideas and will. Here you have the making of 3rd International Personal Brand Congress Personal Branding Lab Day (aliases #PBLabDay17), and a content guide.
The Personal Branding Lab Day 2017 was in the IUC
Things started in time, in November 2016 we've already met in Madrid to organize with the support team. But yes., just 7 weeks I met with Jordi Collell, my partner. We had fallen asleep. Due to the day-to-day life and the lack of sponsors we had left for the end the organization of a face-to-face event that requires months of preparation, Sponsors, resources and something important: time and dedication.
The Personal Branding Lab Day 2017 I was in a coma.
A webinar emerges like a rabbit in the joker
A sigh of resignation, and like a rabbit in the joker, you turn the situation around: What if we approach it as an open webinar, Participatory, and in a single day? We consulted with the rest of the support team: Andrés Pérez Ortega, Cristina Mulero, Jane del Tronco, Fabian Gonzalez, Maria A. Sanchez and Oianko Choperena. That's all right with them., better that than not holding the congress.
Ahead, there's not much time left.
We need the best. 12 hours of personal branding are no small thing.
Who knows how to manage and run a webinar better than anyone else and is passionate about the personal brand? Nilton Navarro, Soul 2.0 Infojobs and one of the coolest guys I've ever met.
Who has experience organizing, Connect, communicate and it's also crack in personal branding? Alicia Ro, my favorite actress and someone who has entered the personal brand strongly.
Nilton says yes.. Alicia says yes. Relief. Things promise.
The format. Just presentations?
Being reduced to one day was difficult to match the twenty-odd papers 2016, so I propose to the support team an ambitious agenda: a multi-channel content format, formed by:
- Lectures of approx 20' + 5' debate with the audience during the webinar
- Light but blunt content on the blog by the best specialists in branding staff, days before and during the webinar.
- Support videos with mini-pills about the benefits of personal branding in organizations by personal brand experts, social selling and digital marketing. They showed up on webinar day.
- As if that weren't enough, an EBook created for the occasion
- An infographic that summarizes the benefits of personal branding in organizations
Here is the box contained papers support
|Hector Jimenez R||Arg / Cabbage||X||22/06/2017||Corporate personal brand||06:15|
|Fernando Rios||Venez||X||22/06/2017||Happy people in the company and better results||03:28|
|Arancha Ruiz||Esp / Bcn||X||22/06/2017||Slow cool hunting, career coaching and personal branding||02:47|
|Jaume Gurt||Esp / Bcn||X||22/06/2017||Importance of self-knowledge prior to visibility in the company||02:44|
|Marco Tomasone||Italy||X||22/06/2017||Corporate personal brand and The Avengers||04:26|
|Javier Cámara (beBee)||Esp||X||22/06/2017||Personal brand as a medium-term investment||00:18|
|Claudio Inacio||Port||X||22/06/2017||Break the fear that your professionals will stand out||04:10|
|Javier Zamora||Esp / Valencia||X||22/06/2017||Personal sports brand||04:12|
|Ami Bondia||Esp / Valencia||X||22/06/2017||Making the value of a company shine through its professionals||08:03|
|Mercedes Romero||Esp / Sevilla||X||22/06/2017||Personal brand doesn't hide corporate brand, quite the opposite||02:59|
|Laura Chica||Esp / Mad||X||22/06/2017||Discretion is behind. You have to project the personal brand||01:16|
|Alfredo Vela||Esp / Vall||X||22/06/2017||Corporate and personal brands must co-exist||01:48|
|Maria Luisa Moreno||Esp / Mad||X||22/06/2017||The Concept of Personal Branding is spreading among employees||03:06|
|Gabriel Gomez||Esp / Mad||X||22/06/2017||Employees who generate prestige, notoriety and networking||01:34|
|Alex Lopez||Esp / Bcn||X||22/06/2017||We don't have employees., we have brand ambassadors||00:29|
|Veronica Sanchez||Colombia||X||22/06/2017||Self-leadership and personal brand||03:29|
|Alejandro Durán||Esp / Sevilla||X||15/06/2017||Cut the crap|
|Francisco Warden||Esp / Mad||X||19/06/2017||The value of a brand depends on its impact on the market|
|Gabriel Patrizzi||Chile||X||12/06/2017||Teaming up with better brands|
|Yrma Sanchez||Venez/Col||X||16/06/2017||Importance of personal branding in organizations|
|Africa Lucena||Esp / Mad||X||17/06/2017||Companies are first and foremos s all people|
|Alicia Linares||Esp / Bcn||X||19/06/2017||We need authentic leaders from exemplary|
|Daniel Iglesias (I'm a brand)||Esp / Málaga||X||13/06/2017||No, content is no longer king|
|Enrique F. Brull||Esp / Valencia||X||20/06/2017||Personal Branding in Health|
|Ylse Roa||Venezuela||X||20/06/2017||Is Corporate Branding Staff Really Important?|
|Ricard Pons||Esp / LLeid||X||10/06/2017||The personal brand of commercials conveys the company's vision|
|Mireya Trias||Esp / Bcn||X||21/06/2017||Dualities and motivations of Personal Branding|
|Laura Ferrera||Esp / Mad||X||22/06/2017||What fears prevent developing Personal Branded teams?|
|Vladimir Estrada||Cuba||Ebook||22/06/2017||With us, All. Without us, Nothing|
|Guillem Recolons and PosgradoPB team||Esp / Bcn||Infographic||22/06/2017||Personal Branding in organizations|
You have to make a website!
Free or Premium?
Both. Although we want it to be an open and free event, we don't give up covering a portion of the organizational costs (Travel, Web, graphic design, Video editing...). To do this we create a section Premium at a reasonably low cost (50Us $). In this section subscribers will be able to see without time limit all the presentations (Unpublished) of the 2015 And 2016 (42 in total) and also the 22 presentations 2017 individually edited (the free subscription allowed you to watch the 22J webinar and watch the video up to a week later).
#PBLabDay17: 52 content about personal branding in organizations
Among the 22 presentations and 30 supportive content (Videos, posts, Ebook, Infographic) We 52 pieces of great value for organizations to take on the strength of the branding staff.
In total 55 different authors have added value to PBLabDay17, what it means (I assure you) an organizational challenge.
The contribution of Nilton and InfoJobs
We would have dismissed the idea of not being for the support of Nilton Navarro and InfoJobs. All the logistics of the webinar was thanks to him. That meant coordinating with all the speakers who issued from anywhere other than the Facultat Blanquerna Comunicació i Relacions Internacionals, in Barcelona (Hub 1).
Connections were made from The Bold Choice in Madrid (the 2nd hub), Lleida, Sevilla, Vilanova, Mexico, Valencia, Asturias, Israel, San Sebastian and Huelva, in addition to Barcelona, Of course.
Nilton oversaw and tested connection with all speakers from outside Barcelona
The presentations were not enough, this had to be bigger
What started with 11 one-hour presentations became 22 20' presentations to add value, Opinions, insights and 12 hours of personal branding. And some shared, 26 speakers in total: Alicia Ro, Elena Arnaiz, Nilton Navarro, Cristina Mulero, Josep Rom, Jordi Collell, Ames Spray (Peru), Daniela Viek (Brazil), Xavi Roca, Joan Clotet, Ilana Berenholc (Brazil-Israel), Oianko Choperena, Eva Collado, Raquel Gomez (Colombia), Carolina Camelo (Colombia), Nancy Vazquez (Mexico), Neus Arqués, David Barreda, Andrés Pérez Ortega, Amalia Lopez Sidewalk, a certain Guillem Recolons, Paula Fernández-Ochoa, Jane del Tronco, Paul Adam, Maria A. Sánchez, Deize Andrade (Brazil), Colia Hil and Silvia Saucedo.
I personally prevailed in NOT giving up having more opinions, that's why I "lied" to Alex Durán, Francisco Warden, Ricard Pons, Alicia Linares, Daniel Iglesias, Yrma Sanchez (Venezuela), Gabriel Patrizzi (Chile), Mireya Trias, Laura Ferrera, Ylse Roa (Venezuela), Enrique F. Brull and Africa Lucena to write a post. And they did.! 12 posts!
Also Marco Tomasone (Italy), Hector Jimenez R. (Argentina-Colombia), Fernando Rios (Venezuela), Arancha Ruiz, Jaume Gurt, Javier Cámara, Cláudio Inácio (Portugal), Javier Zamora, Alfredo Vela, Ami Bondia, Mercedes Romero, Laura Chica, Ma Luisa Moreno, Gabriel Gomez, Alex Lopez and Veronica Sanchez (Venezuela-Colombia) to capture your reflections on video. 16 videos that were broadcast or shared during the webinar.
As if that weren't enough, we have an ebook, my dear and admired Professor Vladimir Estrada (Cuba-Rep. Dominican) titled "With us EVERYTHING, without us NOTHING". 86 pages of excellent reflections on the application of branding staff in corporate and institutional environments.
In collaborative work, I produced an infographic that reflects the main aspects of the Personal Branding in organizations, and I did it with the help of the advantaged students of the last promotion 16-17 of the Graduate in Personal Branding from Blanquerna URL directed by Jordi Collell: Daniela Viek, Raquel Gomez, Ames Spray, Deize Andrade and Carolina Camelo. And of course, from a very special graphic designer: Maria Mas-Baga.
An international congress, or at least Latino
Doing a quick recount, professionals from:
Within a week of starting the Congress, we failed the person who had to edit the videos of 2015 And 2016 for the premium section. The 22J rose 10 videos of 2015, and continues to be edited until the 42 of the years 2015 And 2016.
A 10 days of starting the congress it occurred to me to "invite" to write post or send videos to 35 reference professionals. 28 they did, and I know that some were blocked in my email, my Twitter or Messenger profile.
The satellite (for calling it somehow) caused the transmission to be cut off right on the turn of the Amalia López Acera crack, about the 17:30h GMT+1. No problem. An alien being named Nilton Navarro set up a new webinar in seconds, a new link, and spread at full speed through social media. Problem solved. That's why the webinar on YouTube is in two parts.
Part 1 (8:00H) Personal Branding Lab Day. Link that the 29 June will be Premium.
Part 2 (3:25H) Personal Branding Lab Day. Link that the 29 June will be Premium.
PbLabDay's mandatory smile
Alicia Ro is my favorite actress, but she's also an excellent trainer in personal and oratory brand. In 2016 it was already the smile of Congress, but this year, tandem with Nilton, has created a unique atmosphere. And if that wasn't enough, your presentation has been great, Empathic, direct and inspiring. 12 hours of staff branding giving it their all.
David Barrera's express summary came within minutes of finishing the webinar, a new record: Summary of #PBlabDay17, some lessons learned
The next day, Andrés Pérez Ortega gave us a post analysis of what happened and the format: PBLabDay: The brand of the personal brand
Saturday 24 Prepared, from PBLabDay's Twitter profile, the storify of the event: Storify personal branding lab day summary 2017
Colia Hil published on Sunday 25 a post titled How to manage Linkedin to be a Brand Ambassador, my presentation of the #PBLabDay17
Elena Arnaiz drew a magnificent summary on Tuesday 27: PBLabDay17's Personal Branding
Helen Gomez did the same thing on Wednesday 28 With #PBLabDay17, testimony of knowmad
But surely, the best summary of those 12 hours of personal branding is what those who followed the webinar were able to do from the webinar chat (a pity you can't recover) and from social media: just look at the hashtag #PBLabDay17 in Facebook, Twitter, Instagram, Linkedin Or Google +.
And to put a note of color and some musical tones, Nilton Navarro edited a magnificent video montage of the webinar's making of. Here we have:
#PBLabDay18 What do you prefer, open webinar or face-to-face congress?
Heading vector by Shutterstock.com
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.