This has changed, let's not kid ourselves. Before we could get information from magazines sector, Seminars, Meetings, Conferences. Then, with the emergence of web 1.0 forums emerged as sectoral meeting places. The arrival of the web 2.0 brought with it tools like the Wikipedia, a virtual well of knowledge created by the internet users themselves. But today, without a doubt, the largest source of knowledge outside of schools and universities are Blogs.
The blog (abbreviation for web log) or log was born in 2005 and today it has a community of millions of internet users on the network. To understand the importance of blogs in generating knowledge and transmitting information I attach this excellent video of just 3′ created by commoncraft.com:
But the topic is How to know what blogs I'm interested in for my industry? There are several ways, but the best is to search Google blogs and put the keywords or keywords.
Blog image by Shutterstock.com
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.