We continue with the diagnostic phase of our personal brand, our self-knowledge.
- The first part of the diagnosis is the focus on external feedback, with valuable advice from the specialist Naomi Vico.
- The second one we started working on self-diagnosis, our internal feedback, with the powerful D.I.S.C. tool. and the help of the expert Virginia Guisasola.
And for this third part, I count on the help of Helena Casas, who discovered me some time ago the test of the 16 Personalities. And ever since, it's been a big help to me.
If you're short on time, here's a video-summary:
The test of the 16 Personalities: The key to better understanding yourself
Tests and personality types theory can be difficult to understand when going into detail. Having very few types is not very useful, and having too many can be confusing. I'm a great advocate of the 16 personalities as a complement to other tests, already I find it very easy to manage and reasonably reliable if you answer the questions as honestly as possible.
Helena introduced me to this test a few years ago, and since then we've been using it in our Executive Branding complementing external feedback, D.I.S.C. or others like Crystal Knows (I'll be discussing shortly in this blog).
The testing of 16 Personalities is inspired by the popular Myers-Briggs Type Indicator (Or Mbti acronyms). It is a study on typologies that differs from other standardized tests and other measurement parameters, such as intelligence, where it doesn't measure a feature, but classifies people's types of preferences.
The difference with MBTI is that the 16 Personalities are not endorsed, so its validity is not guaranteed (nor your constant statistical study). This is a free test with some limitations. It does not take into account the variability of each individual as it presents the letters, but there is no information on the degrees of intensity of each, For example.
Neither is ethics guaranteed in the return of the results if the person makes the questionnaire alone and not with a professional, this is important so that the "type" does not become a label but a path of development opportunities.
MbTI's code of ethics does not allow to give the result of the test until it has explained everything well with dynamics to make the self-assessment of its behaviors because it is not about the letters but the excuse for reflection. The important thing is not the tools, these must be at the service of each process and ensure rigor and ethics.
Why 16 Personalities?
This test of the 16 personalities bring you very well to your strengths and weaknesses, and tells you the element you're most comfortable working on. Helena Casas
The test of the 16 personalities sorts these psychological differences into four sets of opposite pairs or “Dichotomies” whose combinations give rise to 16 psychological types.
- Outgoing / Introverted,
- Sensory / Intuitive,
- Rational / Emotional
- Qualifier / perceptivOr
None of these guys are “Best” Or “Worse”.
16 personalities and personal brand
Like all tools, The 16 personalities has their advocates and detractors. First of all, and considering that we use it as a complement to other tests for the self-knowledge phase, we want to highlight the importance of doing this test accompanied by a professional in order to assess the results.
It is important not to focus on typologies and translate them into a mere label, but it is necessary to see the global of the person, in a holistic way.
Throughout the trainings and consultancies we have carried out using this test, we could summarize that a 90% people are even surprised by finding such accurate results.
This test helps us see the strengths, and also to understand the reasons why it may be heavy for us to develop certain tasks. The latter, often makes us feel bad, and with the test, we can understand that not all of us are born to be good at the same. This is what Personal Branding is all about., this is what it's about working on your value proposition, purpose and differentiation.
As explained in the theory of the 16 Personalities, "Personality is just one of many factors that guide our behavior. Our actions are also influenced by our environment, our experiences and our individual goals". If you want to know in detail on everything that this test is based on, you can find it in the explanation the Theory of the Test of 16 Personalities.
Personal branding is not a single label
The test theory describes how people belonging to a specific personality type are likely to behave. The 16 Personalities outline indicators and trends, However, no definitive guides or answers.
It should be noted that, even among people who share a personality type there can be significant differences. The information is intended to inspire personal growth and a better understanding of us and our relationships, should not be taken to the letter.
About the latter, many young people have used this test not only to get to know themselves, but to predict whether they are going to develop a good friendship or relationship based on the other person's typology.
We must be cautious: it's a free test, Online, brief and very accurate, and once again we want to highlight the need not to take it as a label or as an absolute value regardless of context. No archetypes good or bad.
How does the test work 16 Personalities?
The test is answered in a few minutes, and part of the work Carl Jung in his research on personality types. I think, reviewing your work, had great care and understanding for the common human condition. He really wanted to delve into group behavior, an interesting goal at the time.
So much so that this test allows to understand interpersonal relationships depending on the typology of each individual. This, in the business context, helps us not only to enhance the strengths of each member of the organization, but also to understand the proper functioning of the equipment.
What are the 16 personality types?
At the end of the day, Jung created the framework that takes us to the 16 personality types you'll see in test.
You'll see that, for each typology, we expose some of the celebrities who show that kind of personality. However, on the platform there are a few more examples, even from famous tv series and movie characters. This make it easier to identify and understand each other's behavior.
Group 1: Analysts
They're intuitive (Ⅰ) and thinkers (T). Known for their rationality, impartiality and intellectual excellence.
- INTJ / Architect. Imaginative and strategic thinkers, with a plan for everything. Friederich Nietzsche, Michelle Obama, Elon Musk.
- Intp / Logical. Inventors, Innovative, with an insatiable thirst for knowledge. Bill Gates, Kristen Stewart, Albert Einstein.
- ENTJ / Commander. Bold leaders, imaginative and strong will, always looking for a path or creating one. Steve Jobs, Margaret Thatcher, Jim Carrey.
- ENTP / Innovative. Intelligent and curious thinkers who can't withstand an intellectual challenge. Celine Dion, Thomas Edison, Tom Hanks.
Group 2: Diplomats
They're intuitive (Ⅰ) and emotional (F). Known for their empathy, mediating skills and a certain idealism.
- INFJ / Lawyer. Quiet and mystical, who are yet inspiring and idealistic tireless. Martin Luther King, Teresa of Calcutta, Marie Kondo.
- INFP / Mediator. Poetic people, kind and altruistic, always looking to help a good cause. Alicia Keys, Julia Roberts, William Shakespeare.
- ENFJ / Protagonist. Charismatic and captivating leaders, capable of inspiring those who listen to them. Oprah Winfrey, Barack Obama, John Cusack.
- ENFP / Activist. Free and enthusiastic spirits, creative and social, they can always find a reason to smile. Robert Downey, Jr., Meg Ryan, Quentin Tarantino.
Group 3: Sentinels
They are observers (S) and judges (J). Known for their pragmatism, Order, safety and stability.
- ISTJ / Logista. Practical and fact-focused, whose reliability cannot be doubted. Angela Merkel, Natalie Portman, Sting.
- ISFJ / Defender. Very dedicated and warm protectors, always ready to defend your loved ones. Beyoncé, Queen Elisabeth II, Aretha Franklin.
- ESTJ / Executive. Excellent administrators, unmatched to manage people or things. Sonia Sotomayor, John D. Rockefeller, Ella Baker.
- ESFJ / Consul. Extraordinarily considerate people, social and popular, always helping. Taylor Swift, Bill Clinton, Jennifer Lopez.
Group 4: Explorers
They are observers (S) and researchers (Q). Known for their spontaneity, naivety and ability to live in the moment.
- ISTP / Virtuous. Bold and practical experimenters, teachers in using all kinds of tools. Olivia Wilde, Michael Jordan, Clint Eastwood
- ISFP / Adventurer. Flexible and charming artists, always ready to explore something new. King's Wool, Frida Kahlo, Michael Jackson.
- ESTP / Entrepreneur. Smart people, energetic and very perceptive, who really enjoy living on the edge. Ernest Hemingway, Madonna, Jack Nicholson.
- ESFP / Animator. Spontaneous animators, energetic and enthusiastic, life is never boring around you. Marilyn Monroe, Adele, Elton John.
Advantages of the test
Many of you already know your personality type, but you may not have found useful information on how to put your personality-type results in practical use and action in your daily life.
First tips for playing in the New online casinos
There's nothing better than an example, and more if it's in a humorous key. So we leave you this video of Frank James that exposes how it "flirts" each of the 16 personality types. By the way, I'm an ENFP-A assertive activist (campaigner), And you? Mood, here's the link to testing of 16 Personalities.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
4 thoughts on "Personal Brand Diagnostics (3): Test 16 Personalities”
It seems to me that the result is consistent with my personality
That's a sign that you've responded honestly., thank you for sharing it, Damián!
I've done the test several times throughout 2 years and always the same thing comes out, I'm INFP-T and the truth, I agree very much, except for the romantic part, I consider myself very affectionate but not romantic. I don't know if having TLP in part has anything to do with.
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