17. What was the last time you tried to create something new?

If something good has the Crisis is that it forces the need to Change. Not for nothing, the Greek word crisis means change. It's hard, unless you work in the public administration, that in recent years or months there hasn't been a change in your employment situation.

These are the times when it's most important. Reinventing oneself. Something like a deconstruction by Ferran Adrià, but from your own ideas and projects. If what you've done for years is no longer “Sells”, you urgently need to change the perspective. Introduce new items, evolve. The Web 2.0 has opened many new horizons. You can work online better than ever. TV watching habits change, and increase the hours in front of the computer and the internet.

Anyone imagine that personal branding could be just as fast and effective without the network??

Finally a tip. If you haven't tried to create something new in a while, we are going wrong. Changes come from creative processes. Spend a few hours a day thinking about something new. If you need help, I advise you an old manual “A technique for producing ideas” of the James Webb Young. It's old but it works.

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