If something good has the Crisis is that it forces the need to Change. Not for nothing, the Greek word crisis means change. It's hard, unless you work in the public administration, that in recent years or months there hasn't been a change in your employment situation.
These are the times when it's most important. Reinventing oneself. Something like a deconstruction by Ferran Adrià, but from your own ideas and projects. If what you've done for years is no longer “Sells”, you urgently need to change the perspective. Introduce new items, evolve. The Web 2.0 has opened many new horizons. You can work online better than ever. TV watching habits change, and increase the hours in front of the computer and the internet.
Anyone imagine that personal branding could be just as fast and effective without the network??
Finally a tip. If you haven't tried to create something new in a while, we are going wrong. Changes come from creative processes. Spend a few hours a day thinking about something new. If you need help, I advise you an old manual “A technique for producing ideas” of the James Webb Young. It's old but it works.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.