I must confess, before you get your hopes up, you want to read the 18 books to effectively manage your personal brand you're not going to become a personal branding expert. The practice, For me, is the other side of the coin, and recognition would be the impetus. Nor do I consider those who have graduated in architecture as an architect until he has successfully designed and built a few works.
What you can get by reading all or some of the 18 books to effectively manage your personal brand I propose here is to learn how to self-manage your brand by creating your own roadmap with the best of each work .
Throughout my more than 10 years as a consultant, trainer and lecturer on personal branding I will have read about 60 books on the subject or as a reinforcement of the subject. These 18 are remarkable in some of their particularities.
For organizational purposes, the good thing about all this is that books don't compete, but some complete and enrich the knowledge of others. I classify them into the following categories:
- Books that draw the context of the personal brand
- Good practical manuals to get started
- Testimonial books style "that's how I did it, that's how things went for me."
- Books to strengthen the area of self-knowledge
- Books to complete the strategy area
- Books to strengthen the area of visibility
- Books focused on employability and career
- Book to earn a living as a personal branding specialist
I also add an annex with other books that I haven't read, others I've read but I'll already comment on another post, ebooks and books not translated into Spanish.
No more, here I start with the titles of the 18 books to effectively manage your personal brand. For me the reading order is important. I mean, better to start with contexts and end with hyper-specialization.
If you're short on time, here's a video-summary of 6 Minutes:
1.- Books that draw the context of the personal brand
Says Portuguese neuroscientist Antonio Damasio:
To successfully understand the brain factory of mind and behavior, it is necessary to consider its cultural and social context. And this makes the attempt truly frightening. “The Descartes Mistake” (1994)
Your future is today
Each chapter ends with 5 steps for action and 5 books for action, which means that the book has 200 steps for action and 200 reference books. And I forgot, also with 40 more than inspiring phrases.
The training and experience of Francisco Alcaide in ADE and Laura Chica in psychology and coaching are the key to the thematic richness of the book, that doesn't stick to leadership issues, productivity or networking but goes deeper into issues such as fear, emotional intelligence, Love, Sex, happiness and more.
At the end there is a gift that I not wakefulness to do too much "spoiler". Indispensable.
The world changes, And you?
Key to designing your professional future in the midst of a digital age. After his editorial christening with "Marca eres eres tú" (Rasche, 2016), -and that I try later- Eva has valued her experience not only as a human capital manager but as a great architect of change in organizations, a cultural change that has led to digital change.
Today a professional is not conceived without the skills of the professional of the 21st century, that Collado draws perfectly. Easy outline book, With 5 chapters that start with the domain of the environment and end with a personal brand mantra: if you don't say who you are, others will do it for you.
The book contains the DNA of many professionals who have contributed to the different sections (among those I have the honor of being).
I can't hide my special affection for this woman., to which I consider a friend of the soul, a huge emotion manager and an irreplaceable professional. This is M.A..
2.- Good manuals to get started
All discipline requires their generic manuals. And in personal brand there are and very good. None is the same as another, that's the wealth that each author prints.
And you, what brand are you?
Simplicity or death. So would you sum up this book from the "mother of the personal brand". A perfect manual 20 steps to manage your personal reputation. In this third review, Neus includes the possibility to download a practical personal brand canvas from their website.
Neus invites us to create our "brand notebook" in which to write down progress as the book, very light (170 Pages) progressing. At the end, includes an essential bibliography if you want to dedicate yourself to this professionally.
Ad personam, I will say that Neus is a great communication expert and a prolific writer. The Y You Approach, what brand are you? it's more of a brand than a personal, and in this I look very identified.
I also want to highlight here a book written by Neus entitled Your visibility plan 40+ aimed at those who believe they are no longer so young, and that's an excellent manual for tackling senior moment.
How to sell your personal brand
Surely this is one of the first texts edited in Latin America about personal branding. In spite of the "marketiniano" of the title, your reading seemed to me one of the best protocol manuals to apply personal brand management to life, to work, at all levels.
I was fortunate to receive the book at Rachel's own hand (and dedicated) a few months ago in Mexico. Raquel, Lawyer, coach (and singer, what you read), is one of the leading evangelizers of the goodness of the personal branding in the professional career in Colombia and throughout America.
The structure of the book is part of the professional image as the brand itself, treats strategy and delve into the workplace, new technologies and events. The annexes are must-see, with examples of letters for moments in working life. And a great gift: the personal brand's legacy with entrepreneur Arturo Calle.
Get out of here
The advantage of having in your hands a book written by someone who has devoured hundreds of leadership books, Change, emotional intelligence, and management is obvious. Nothing is left in the inkwell. And it's one of the richest books in references I've ever read.
Xavi Roca is a maverick, and that's why he wanted to review some assumptions and confront them with the new reality. I love that the author relates success and happiness to a good personal brand; that helps you believe, and also to create.
The structure of the book is part of the brand, of the seal, the footprint, enters the self-analysis and personal branding phase, continues with communication and gives us a valuable conclusion about man, Earth and moon. His epilogue collects the best of his blog, a little gem.
Personal brand for dummies
Since they're going to talk about you anyway... at least they say what you want.! That's him claim of the book, you can't be luckier. I must say that Personal Brand for Dummies it's not a manual, it's a treaty. Its more than 420 Pages (with fine print) will stop you from being a dummie. Inevitably.
It is the fourth of the five books published by the "father" of the personal brand in Spain, whose first text "Personal Mark" (Esic, September 2008) was published shortly after the "And you, what brand are you?" by Neus Arqués.
It has an atypical structure but very customer-oriented, based on 6 parts and with 20 chapters in total. It has many external collaborations (thank you for having mine, Master) and graphically it's brilliantly planned to make it very easy to read and follow. In addition to external opinions, it's full of tools, Tips, techniques and warnings of errors.
The challenge. Personal strategy for uncertain times.
If you're considering reading this book, it's that something worries you. Start reading the back cover. And I agree, this is for mavericks. If you're doing well the way you're doing, read poetry. Paul is a prolific writer. I had the honor of proloating his first book, "Personal marketing saved my life", and has since published (Attention): fourteen more books!!!
Of all, I certainly stay with The Challenge, which could also be called The Route, because it draws a map from survival maslowian to leadership and self-realization. If you're one of those who thinks the plan is that there's no plan, Paul will change the way you think.
As a good marketing professional, Pablo puts special attention to the target audience and their needs to help you design your own strategy. Your vision of making your mark couldn't be more accurate: deliver something to others, and not for yourself. ". To make a mark is to create something available to people that serves, to help"
3.- Testimonial books style "that's how I did it, that's how things went for me."
Francisco Alcaide has learned from the best, and that has allowed him to publish two precious books based on the experience of great leaders. In this case we have two authors who tell us about the value of their own experience.
Brand is you. How to improve your personal future through your personal brand
Brand is you. Written by Eva Collado Durán. Posted by Rasche. First edition, 2015. Foreword by Francisco Alcaide. Raquel Roca Epilogue.
At the heart of Personal Branding Lab Day 2015, Eva took the stand in her red heels to give her lecture. And the first thing he did was announce the imminent release of "Mark Is You.", showing us the cover.
This book is like a diary, but counted as a brand management manual. Eva recognized he himself digital illiterate and when he discovered what's on "the other side" his life changed. For the better, Of course. She's one of the best emotion managers I know., and the few people who have managed to literally convey the protocol Offline to the world Online. No masks.
I wouldn't define it as a book to learn personal brand, for me is the book to throw himself into the ring, to jump without fear of falling. They say success is 1% inspiration and 99% Perspiration. Well, The 1% you'll find it here, this is the Personal brand Red Bull, the step needed to lose the fear of managing your brand and making yourself known to the world.
A coffee with Chan. How to fulfill dreams with Personal Branding
Written in the first person, it's impossible not to get carried away by this doctor of journalism with an influential past and present on the TV screen. Sometimes it is difficult to write as you speak. Ami has succeeded. He's run away from the jargon marketiniana, NLP and coaching to get directly to anyone who pursues a dream (whatever it is).
The prologue, written by herself, anticipates his second book "World of Braves", launched this 2019 and of which I had the pleasure of accompanying Ami in Barcelona on the day of Sant Jordi, The day of magic, books and roses.
For me there is a key question that prompts you to read the book in a few hours: what would you do if you lived out of your passion? She managed to work with Chan (Alejandro Sanz), fought to the end. And that changed his life.. This is a manual to learn how to fight... and win.
4.- Books to strengthen the area of self-knowledge
Benjamin Franklin said, "There are three extremely hard things: steel, diamonds and know oneself".
Who are you? Discover your greatest treasure: yourself.
Who are you? Written by Laura Chica. Posted by Encourage. First edition, June 2013.
Laura part of St. Augustine's phrase "Know. Accept yourself. Get over it" to define the meaning of life. The book is a jewel of emotional intelligence, she herself confesses that the greatest difficulty we find in our emotional development is that we have not been educated to think about how we feel, why we feel it or how to name it.
Despite being a light book (140 Pages), requires a quiet reading, maybe two. At the end of each chapter includes a section "for thinking" and a booklet of exercises. I'll let you know: as Franklin used to say, this is not easy. But without this we cannot move on to the next step behind self-awareness: strategy.
There are two unforgettable "extras", vitamins for life and #quienerestú in 140 Characters, the first capacity of a Tweet. Short and wonderful phrases from authors of all times to better understand how we are.
Smart feedback. Talent Development Conversations.
I attended the "premiere" in Madrid with the pages of the book smelling of printing. There was a lack of a good book on how to give and receive feedback. It's this. The three authors say that neither today is neither tolerated nor integrated the error. What a reason. That's why it's necessary to Feedback.
Easy-to-read book, impeccable design and divided into five parts: empowering talent through feedback, get feedback, give feedback, learning skills and an exercise book. The latter, helps to put into practice what you have learned through different matrices (Swot...)
I consider feedback to be the indispensable part of our self-knowledge, which allows us to know exactly what personal brand we project and whether it includes an associated value proposition.
5.- Books to strengthen the area of strategy
Sun Tzu said, "The supreme art of war is to subdue the enemy without a fight". The strategy is the real roadmap for personal branding, where elements as important as the purpose are decided, the value proposition and the business model.
Design Thinking for Strategic Innovation
True. Design Thinking was staged by Tim Brown, CEO of the consultan art Ideo. But set to find a complete and inspiring book, Idris Mootee has achieved impeccable work.
The original title, in English is "Design Thinking: What they can teach you in business and design schools."
You may be surprised to see among my recommended books one that talks about design thinking. It's not about being a specialist in it., but personal branding can be nurtured in a way to structure creative thinking rather than effective. Deep down, who hasn't ever used a canvas like the business model?
I must warn you that it is not an easy book. Although it is very well illustrated, each page invites more than one deep reflection. The best thing is that it makes us question whether we're really thinking about things based on the user experience of our stakeholder stakeholder, And that's priceless.
I had the book at home unread for months.. And it was thanks to my colleague at TEDx Eixample Ana Reyes Lorenzo who encouraged me to read. Thank you Ana, I owe you a!
Your business model
Your business model. Written by Tim Clark, Alexander Osterwalder and Yves Pigneur. Posted by Deusto. First edition, March 2012.
It's not a book to me., it's a personal brand bible. It's one of the first collaborative books. Written with the participation of 328 collaborators of 43 Countries. The book was published a year after "Generation of Business Models" by Alexander Osterwalder and Yves Pigneur (published in March 2011).
The difference between them is that the 2011 it's more aimed at startups, small businesses and the referral here is aimed at people like you. Not only that., among the 328 collaborations you'll find some soul mate whose case can inspire you: a tax lawyer, a blogger, a commercial, a wedding photographer, an advertising executive, a skier, a radio announcer, a doctor and dozens of other cases.
It consists of 5 Chapters, and follows to the letter the design thinking scheme: Canvas, Reflection, Review, action and extras. Indispensable.
6.- Books to strengthen the area of visibility
In communication, let's never forget that everything leaves a mark, what we say and what we shut up, what we do and what we don't do.
They're going to hear you.. Build your personal platform to make yourself known
They're going to hear you.. Written by Andrés Pérez Ortega. Posted by Encourage. First edition, February 2013.
I don't always agree with the teacher's teachings. When you claim that the best person to sell what you do is yourself, I think there's a better. Make it the others. There would be the difference between marketing (I sell what I do) and branding (the result of what I do makes others sell it for me).
But having said that, "They'll hear you” is an exquisite manual to get that -- in the words of Andrew- your voice stands out in a world getting louder every day.
The fine irony of the author is present since the chapter 1: ADVERTENCE: this book will help you promote what you do. But outside from masterful start, we're looking at a serious book, context, platform, allies, means that are not the end, of memorability, social media, content, of the blog, social media, to play in the first division (the book), other means off and measuring results.
And he talks to you in his direct tone, Paternal, but based on many years of experience. A must.
Sailing in digital waters
If you don't know Yi Min, I'll tell you his name, in Chinese, means restless person and creator. And wow, it is.. From Chinese parents, was born in Valencia (Venezuela) And that's where he lives today.
Unlike "will you hear", "Navigating in Digital Waters" focuses 100% in the digital medium. And he does it with precision that surprised me to read it. I found it in my hotel room in Santo Domingo, Dominican Republic, on my first visit there in 2018. I was happy with the return trip.
As a good computer engineer, Yi Min doesn't forget a single detail, and guides a dummie, but also to an initiate like me, to the practical knowledge of digital marketing needed to bring personal brand to the top of visibility.
7.- Books focused on employability and career
The Dalai Lama says there are only two days a year when nothing can be done: yesterday and tomorrow. This section is about fuel, what is needed to improve employability and to advance career management.
The map of your talent
Arancha's résumé is one of the assurances that you're going to like this book. She's not the only one.. I was with her at the presentation of the book, in Barcelona. There explained that in less of 20 years of age on 47% professional categories will cease to exist. New talent needs emerge. And that calls for a map. The map of your talent.
Don't even think it's not a personal brand book. It is from head to toe. But in his expertise As talentist, Arancha invites you to read it with a purpose: improve your career. I lent the book, And you know... But the advantage is that by re-buying it, the 4th edition includes a review and a wonderfully contextualized new introduction.
It's an easy-to-read book (less than 200 Pages), but it gives you work for several months before you see their results. Full of invitations to action from great examples, I consider it a headline book in career self-management and personal branding.
Jumping out of the fish tank. A personal brand story
A story. This book is about Gabriel's story in his search for a job with good experience under his arm and a good college résumé. Each chapter chronicles a new day, a new interview in the character's life and how the new context invites him to reinvent himself.
Cristina talks about the end of capitalism (the fish tank) just as we know it, and invites us to jump out of the fish tank by becoming free agents, following the forecasts of great thinkers like Tom Peters, Daniel Pink...
I won't reveal the end of Gabriel's story., but I have a suspicion that Cristina has thought of a second book. By the way, the ten personal keys of the end are delicatessen.
8.- Book to earn a living as a personal branding specialist
Among the 18 books to effectively manage your personal brand couldn't miss this. There are few things as encouraging as getting your customers to shine. Personal branding occupies an increasingly central and larger space in the great world of personal development. The books mentioned above are very useful for self-managing our personal brand. If you want to go one step further and be "tribe" you need a treaty. And that treaty is, No doubt, Expertology.
If you want a friend's advice, I would read the founding article of the personal branding, The Brand called You, by Tom Peters, Free, and published in 1997. Here you have the original version And here's an excellent Translation into Spanish translation by Consol Vancells.
Reading Tom Peters will make it easier for you to adapt the YO, Inc. performing Andrew throughout his book.
Expertology. The science of becoming a reference professional.
Expertology. Written by Andrés Pérez Ortega. Posted by Encourage. First edition, January 2011.
If you're one more, you'll be one less. That's the almost invisible phrase that can be read at the foot of the cover image. And that's, in large part, the context of the book, along with what you learned from reading "The brand called you".
This book has a very personal account. I met Andrew at the beginning of 2010. He had already published "Personal Brand" and had positioned himself as the expert in personal branding; in his own words, the sherpa personal brand.
In the wake of know him, materialicé, with Jordi Collell, the birth of Soymimarca, the first dedicated agency 100% personal branding. A few months after founding the agency (October 2010) we meet Pablo Adam and Andrés in Valencia to create a project of association of "personal branders". And that's where Andrew brought us, fresh out of the oven, a copy of each of Expertology, already dedicated.
Unfortunately I lent the book and failed to get it back.. I bought the second edition and gave it to a friend. And now I've bought the 5th edition. Safe investment.
Although the subtitle "the science of becoming a reference professional" next to the first sentence of the book "this is a self-help book" invites you to think that it is a book of self-management, goes further. Your level of detail brings you closer to a treaty, to a small personal brand management bible.
Andres is a genius of metaphors, And there's no shortage. The author warns that the book is not easy. You're right.. "You're going to have to work, Reflect, solve exercises,…".
I don't do any more Spoiler, I simply recommend your study if you intend to become someone to help their clients differentiate themselves and become the preferred option.
There are not all who are nor are all who are
I must admit, I haven't read all the personally branded books. At home, I have Jordi Collell's texts pending. "Your personal startup", and Fabián González"Your professional brand". I have read some, And I liked, like "Dissipine and you'll be distinguished" by Reyes Ferrer, "No picture" by Mary A. Sanchez", "Designing the Value Proposal"by Osterwalder and Pigneur. Also "Improve and winXimo Salas, Pablo Adam and Pablo Alonso, "Monetize" by Andrés Pérez Ortega and many others.
In the ebook chapter, I would like to highlight the seven publications of Soymimarca, of several authors and which you'll find for free on the account Slideshare de Soymimarca. I include here the indispensable Oscar Del Santo “Attraction marketing 2.0“, the ebook of Vladimir Estrada “With us everything, without us nothing”, and also the new ebook written by Claudio Inacio and Andrés Pérez Ortega (Street Personal Branding) "Personal brand workbook".
And I also recommend, if you want to do this, the books I read that have not been translated into Spanish, of authors as indispensable as William Arruda, Peter Montoya, Catherine Kaputa, Brenda Bence, Hubert K. Rampersad, Dan Schawbel and Tom Peters himself.
I hope you've been helpful in my summary of 18 books to effectively manage your personal brand. To finish, I hope that in 2020 we can include a book written by a guy named Guillem Recolons. It's about time. What a bum.
Library Stock Photos from Who is Danny / Shutterstock
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.