I'm not talking about personal brand, but stories and images that have left us an eternal mark. I have baptized them as #GRelatos, using my initials to make them easier found.
Meet the series #GRelatos
#GRelatos is the union of two personal passions, photography and historical history. I grew up with a lab inside the house, where I revealed and expanded my own photographs. My first job “Official” went to the 16 at the agency BBDO weather as a lab assistant. I got to work with a little gem, The Hasselblad 2000FC 6x6mm. It wasn't mine., Of course, me then I wouldn't have been able to afford to even rent it for a day. It belonged to the defunc agency MassMedia Marketing and Advertising, by Jordi Argenter Giralt, my uncle “MadMen”.
And I've always liked the historical story. Especially after the invention of photography, where reality prevails (although not always) to the fiction of the great masters of painting or sculpture.
#GRelatos is a series, my little one tribute to the best photographers in history, and especially the narratives of his photographs. Everyone has seen Albert Einstein's photographing sticking out his tongue. Few know he was angry and tired, who mocked the photo-journalists who harassed him on the day of his anniversary, and less have seen the full picture of the genie inside a car next to Dr.. Frank Aydelotte and his wife Marie Jeanette.
It's shorter than no story
I recognize that we are at a time when attention economy demand rapid impacts. #GRelatos are short stories, one image and just two paragraphs of storytelling. Many of the photographs I choose, What, Of course, they're not mine, are known to many, but not so the contexts or consequences of what happened before, During, and after the camera shot.
Some may think that those are superficial stories, but better short than non-existent. I decided on a risky format: publish those stories on a social network that's not mine. Maybe that's accentuating that fleetingness of the moment that's already happened., of photography as an irreplaceable witness to what happened. Posting on a social network as a Instagram I expose myself to the whim of Zuckerberg or for an anachronistic Parliament like the European to forbid me to share images that have made history on a stupid bureaucratic issue.
A tribute to the best photographers
This is a tribute to the best. From photo-journalists to fashion photographers, passing through some whose name has remained hidden by the dictatorships of this sick world. But most of all, is a tribute to the apparent ease of these professionals to explain things to us with the opening and closing of a shutter.
Here I put the first 51 Publications, but I hope that this will continue, at the rate of about seven #GRelatos a week.
51 #GRelatos
There goes that. I hope you like it.. If you want to follow the next ones, follow the hashtag #GRelatos on Instagram.
Camera image by David MacFarlane on Shutterstock.com

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
Basic information on data protection
Responsible » Guillem Recolons Argenter
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Additional information » You can consult additional and detailed information on Personal Data Protection on my website guillemrecolons.com