The question brings them, but even if you read it and say Yes, there is a large majority of professionals who don't like to change routines at all. An example of the “real life” we have it on restaurant visits. At a table there will always be the curator who asks for macaroni and steak, the one who dares with a rapping carpaccio or the one that goes further and tastes some seaweed with raw shrimp.
The typology of the innovative hedonist, a very typical profile of the '80s′, responds to this third diner who isn't afraid to try new things. In the business world it's interesting to open your mind to new proposals, especially when you want to make progress (an international destination) or when you want to find a new job.
It may be the case to try something new and that does not satisfy us, but the risk “is part of the business”. Japanese companies have a reputation as conservatives. They let Westerners invent and they perfect… It's not like that., Not at all. I'm an admirer of the company Honda, one of the world's largest sources of creativity. They apply it to robotics, and based on their results, apply it to boat engines, car…
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.