(Ⅱ) Who to follow in networks: Youtube, Instagram, Google+
If the other day we talk about three social networks as they are Linkedin, Twitter and Facebook, today we go into YouTube, Instagram and Google+. Each of these networks has different follow-up procedures. Let's see them:
There are several ways to follow a user who brings us value in Youtube, but first it's worth identifying those users, and we'll do it in two ways, by name (if we know him) or using Keywords in the search engine; if the video is well labeled it will appear in a ranking that we can sort by popularity, by date, and also through channels and playlists. How can we enable tracking on this network?
Channel subscription. It's the most interesting option, that will make every time the user uploads a new video we will get an email notifying us.
Creating categories: if we don't want to follow a user but a category (Example: Leadership), from the same video we will ask you “classify” and there we'll create a category. This option is very interesting as it allows us to have a channel of its own on YouTube without uploading a single video. Who connect with our channel will find all those videos that have classified.
like: another way to follow videos is simply by putting a Like. In this case it will not be the others who will see this preference but we will see this Like we've made in a third-party video.
conversation: if we generate any comments on someone else's video we can keep track of all comments that come later just like on Facebook or LinkedIn.
This is the social network of labels par excellence. If the #hashtag was invented by Twitter, it's in Instagram where it develops its full potential. When we do an Instagram search we have four results: The standout, People, hashtags and places.
outstanding: here we will see how powerful it is being shared on this network and give us an idea of who the people with the profiles we need to follow more closely are.
People. Here you can search by the name of the person or put a @ in front. If that person is not using a nickname unknown we will find it with some ease. The tracking formula is similar to Twitter's, we can follow whoever we want regardless of whether it doesn't go on or not it follows. The only difference is that there are many private profiles on Instagram. In those cases if the other party does not return the trace we will not be able to see the images that it uploads to this network.
Hashtags. It's the jewel in Instagram's crown. It's the easiest way to search for content on this network and find concepts that are related to what we're looking for. If you look good, every Instagram post is followed by a certain number of hashtags. So if we want to see everything that's being posted on drones we just have to click on the hashtag #drone.
Places. One of the features of Instagram is geolocation, that is, every time we upload a photograph he asks us if we want to say where it's been taken. Based on that we can also do search by places i.e. we can put a place for example the Escorial and we will see everything that is being published about the Escorial in real time. That will allow us to follow people who are posting on that subject.
This social network gets its maximum performance when using other Google products such as the browser Chrome Or Youtube. In addition, in order to operate on this network we need to have a Gmail account or associated with Google. Google+ distinguishes four tracking formulas: your search engine allows you to find collections, Communities, people and publications.
For example if we search “abstract art” we will effectively find the four types of results.
Collections we can follow them to see all the new posts that include. It is important to know that if we follow a collection the owner will know that we are following it.
In the Communities we can unite, and they're simple like pressing the join button to follow everything the community posts.
In the case of People is where maybe Google+ has its biggest differential, because it allows us to follow up by distinguishing whether they are familiar, Friends, acquaintances or we're followers.
At last, in the case of Publications, we will see those related to the search and we can share the comments or simply put the equivalent of like on this network, A +1.
We'll keep talking about who to follow on social media, we still have Pinterest, Periscope, Snapchat, Slideshare, beBee, About.me, Came, Swarm…
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.