Me llega a través de un amigo este vídeo que quiero compartir como un gran ejemplo destorytelling. Lo cierto es que ladispersión de audiencias en TVfacilita estos nuevos formatos de corto de cine, mucho más interesantes, y con apenas presencia testimonial de la marca. In this case, la propuesta es dePantene, y vale la pena invertir los 4 minutos que dura la historia de esta chica sorda que se empeña a toda costa en tocar el violín. El canon de Pachebel revive con fuerza de la mano de esta chica testaruda. El claim final, brillante, as it couldn't be any other way (lo firma Pantene). Bless you:
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
Basic information on data protection
Responsible » Guillem Recolons Argenter
Purpose » Management of doubts and customer services
Legitimation » Consent of the interested party
Rights » You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information
Additional information » You can consult additional and detailed information on Personal Data Protection on my website guillemrecolons.com