This week I had the honor of being part of an online round table entitled "Forbidden in Personal Branding" tutored by my partner Anabel Ferreiras (Quifer Consultants, Dominican Republic), with my partners Nancy Vazquez and Alan Urbina (Integra Personal Branding, Mexico) and my partner in The Human Branding, Helena Houses. If for the reason that … Read more
I had my doubts with the title… Anti-Branding or Anti-Personal Branding Staff? I'm going to try to explain, but I think you're already imagining where all this comes from. Curious: in politics, win the worst-rated candidates In effect, Donald Trump's victory and the victory that came in Mariano Rajoy's last Spanish election … Read more
wearewine is a real case of an agency that refuses to pay its employees, very much despite the fact that the work is approved, is published and works well
Telecinco decides to lengthen its advertising blocks to half an hour What options do we have to take advantage of that time of so much value?
Canal's latest online reputation case + and Risto Mejide is not the only one of its kind, but it's one of the most sounded given the influence of the author
To what extent are banks contributing to the economic recovery, and especially among SMEs?
Deslumbran a pilotos de avión con punteros láser en plena maniobra de aterrizaje No hay peor terrorista que aquel cuyo coeficiente intelectual se parece al de un donut. From 2009, se ha puesto de moda en el Aeropuerto del Prat (Barcelona) que una nueva tribu urbana se esconde entre árboles y, armados con punteros láser … Read more
I'm sure we've all had good and bad experiences with brands. In my early advertising, agency J. Walter Thompson, that taught me almost everything that I know about brands, proposed in his “Strategic Tool Kit” Analyze in depth the process of buying a product or service to detect what is the … Read more