The 1st Online Congress of Employer Branding ATTRACTING TALENT arrives 2021
Attracting Talent comes the days 25, 26 And 27 October as a congress 100% Unconventional online Employer Branding… Register!
Employer branding
Corporate Personal Branding : Applications, pros and cons
Guillem Recolons analyzes the applications of Personal Branding in the Company and details its advantages and disadvantages (Version 2021)
From talent retention to talent abduction, subtracts and continues…
Talent kidnapping refers to when you hide your professionals for fear of stealing them from you. Here I give you 10 keys to empowering them
Never try to retain talent, consquílo... or let it fly
Retaining talent reminds me of someone behind bars. In the post I deal with the need to let people fly when they no longer see project or purpose
Confidence, Training, Technology: the three keys to corporate branding staff
The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more
Shareholding emotional perhaps innocently, utopia or path?
Some time ago I recreated this concept of “emotional shareholding” understood as the symbolic co-ownership of a brand or organization. At the end of the month, many articles about employer branding pass through my hands (talent attraction) and about talent retention. I explain it briefly: Talent retention As a concept it seems to me that “Retention … Read more
Who's the best spokesman, the businessman or his people?
When we talk about an organization's best spokesperson, we tend to get confused. We think the best spokesman is the person holding that position. It's not like that.. All professionals in an organization, from its top leader to the intern, are spokespersons for it. Digital humanist Joan Clotet often recounts an anecdote in the formations … Read more
8 common mistakes in corporate blogs
Although I'm not an online marketing specialist, my own experience of 7 years with soymimarca's blog, one of the corporate blogs of the personal branding, encourage me to suggest some ideas to make this path more bearable. I have seen during these years many mistakes made by improvisation and lack of professionalism, And … Read more
No corporate vision no employer branding worth
Just over a year and a half ago I gave a training for one of the world's great consultancy. For me, corporate vision, the purpose, is essential in terms of personal branding and employer branding. The thing is, that company's vision, In 2016 booted with a “be the leaders in…”. All … Read more