Useless words and personal branding (2023)
For the misuse in our language, Many a priori positive words can become useless and uncreative words
#Fail
Response to “Don't fall into the personal brand trap”
Writer and Branding specialist Debbie Millman talks about not falling into the trap of personal branding and Guillem Recolons responds
Is Personal Brand self-promo?
An article in El País that collects opinions of a Nobel Prize in Physics equates personal branding to self-hype. A new attack deserves response
People, Purpose, unconscious values and capitalism
Against unconscious capitalism humanist leaders like Emmanuel Faber have emerged, Ex-CEO of Danone, pure SXXI conscious capitalism
The worst of 2020 in Personal Branding
The worst of 2020 in Personal Branding summarized in six points that represent a novelty that accumulates to those of previous years
Reputation crisis in sight: It's not MBA all that glitters
This week I'm dealing with a misresolved online reputation case by a brand that soon went from nowhere to sell more than 12 millions of euros in online training with a successful product... but an equivocal marketing. If you're short on time, I invite you to watch this video summary of … Read more
#FakeContacts When a stranger asks you to spread his project (or worse)
"I have started a new project that I think you might be interested in and I would also like to explore if you can help us in the dissemination". This phrase, poorly worded -- why deny it- (I've started, you can help us) it's becoming one of the new viruses of today. If you're short on time, I summarize it in a … Read more
The worst of 2019 in Personal Branding
I welcome you to this blog in this first post of 2020. If last week I tried an extensive post on the best of 2019 in Personal Branding, today it's the turn of the worst of 2019 in Personal Branding. As you'll see in the same post last year, some of the … Read more
#Fail the worst of The Personal Branding in 2018
The worst of the worst If a few days ago I was talking about the best of this blog 2018 in personal branding, It is also convenient to know the worst to understand the obstacles to overcome among those who work in personal brand management. Superficiality Journalists who seek the easy headline and do not investigate the pros of the Staff … Read more
Identifying a profile that invades the network: the #iDiot
#iDiot Ignorant Digital Infamous Opportunist Tramposo It is reasonable to think that if there are parasites in real life, let's also find them on the Internet. The problem is that in real life they are easy to detect, in the digital world not so much. Some tools are needed, some pay, to discover the #iDiot. Its main form … Read more