This phrase “If I wasn't human, surely I would have sung better” was pronounced by Maria Callas, the best-considered soprano of all time. I had the pleasure of watching the documentary “Maria by Callas” directed by Tom Volf (2017). The funny thing about the documentary is that it's the story of the diva told mostly by herself. Letters from … Read more
My capital facts are not behind signed contracts, of well-done jobs, current affairs, are in people like you, in big people
Nokia. Europe's most valuable brand recently sold its telephony division to Microsoft. What will happen now with “connectig people”?
To what extent are banks contributing to the economic recovery, and especially among SMEs?
The tremendous impact on various social forums that is generating this new twist to marketing (#human marketing) was somewhat predictable, although it does not cease to surprise us the ease and enthusiasm with which this proposal is being assumed that more than changing the point of view that the new marketing has of the new market what … Read more
September arrives and routines are recovering. A relief for parents with school-age children. A relief for entrepreneurs, and other animals of these species, including myself. Why do so many people hate routines?, Why do many believe that routine is the enemy of creativity? Everything … Read more
Those of us who have moved in the advertising environment know the magic of teaser. Remember those campaigns with powerful messages that no one signs? That's a teaser. (pronunciese tiser).It is also known as an unknown campaign. It's a preview of a campaign, of a pitch, of an event. Its main function is to create … Read more
In the series "LateralTwits" we have already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of reporting, Twitter as an open social network and Twitter as social SMS. Today we go into slightly more swampy terrain wondering if Twitter … Read more
For some reason we don't know, the esquelas are written by others. And they write what they want and what marks a family protocol. Rarely is the emotional legacy of the one who has left reflected.. Look at the most common formulas: “He died a Christian death in Madrid at the age of 86 Years. His wife, siblings, … Read more
We find it interesting to repost this article by Montse Taboada, soymimarca's personal branding coach. In it we find the essence of the personal brand. According to Wikipedia, the Personal Brand (in English Personal Branding) is a concept of personal development consisting of considering yourself as a brand, that like trademarks, must be … Read more