Purpose: Professionals and Companies in Search of Sense, with @JoanClotet
Professional purpose is a compass for our career. Interview and podcast with Joan Clotet and Guillem Recolons about what does matter
Iceberg Personal Brand
Why it's important to set a goal in Personal Branding (Personal Strategy 01)
Setting a goal in Personal Branding is key to defining strategy and measuring results. Andrés Pérez Ortega collaborates in the post
Personal brand diagnosis 15: Delving into our strengths
I was recently talking about our personal DAFO strengths with the help of Xavi Roca, in a post that I recommend you read if you haven't had a chance. I have some good news for you today.. I have a new guest, very exceptional, one of the pioneers of personal branding and digital marketing: Oscar Del … Read more
Personal Brand Diagnostics 14: The Vital Capital
Personal SFO gives us an interesting perimeter view of what matters (strengths and opportunities) and what should alert us (weaknesses and threats). Today I have as guest of honor Fran Segarra, psychologist specializing in Personal Brand, Personal Development , Branding and Business Humanization. And I brought it to this blog for … Read more
Personal brand diagnosis 13: Building the SDFO
In the 4 last chapters of the Iceberg series I have dealt with the "D" of "Weaknesses" with Elena Arnaiz, the "F" of Strongholds with Xavi Roca, the "A" of Threats with Arancha Ruiz and the "O" of Opportunities with Francisco Alcaide. A luxury. It's the turn to build the SDSO, and to do it in a practical and practical way … Read more
Personal brand diagnosis 12: Analyzing opportunities
In the 11 previous chapters of the Iceberg series I have discussed the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords. I have also discussed with Elena Arnaiz the "D" of "Weaknesses" of the STHFO, the "F" of Strongholds with Xavi Roca, The … Read more
Personal brand diagnosis 11: Analyzing threats
In the 10 previous chapters of the Iceberg series I have worked with the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords. I have also discussed with Elena Arnaiz the "D" of "Weaknesses" of the STHFO, the "F" of Strongholds with Xavi Roca. … Read more
Personal brand diagnosis 10: Analyzing strengths
In the 9 previous chapters of the Iceberg series I have developed the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords. I also dealt with Elena Arnaiz with the "D" of "Weaknesses" of the STHFO, and today it's the "F" of Strongholds, … Read more
Personal brand diagnosis 9: Analyzing weaknesses
In the 8 previous chapters of the Iceberg series we have worked on diagnosing our personal brand we have focused on perceived identity, in its own, in digital identity by name in search engines, on social media and by keywords. In this chapter we enter the SDFO (Swot, Swot...) of our personal brand, … Read more
Personal brand diagnosis 8: Digital identity by keywords
In the 7 previous chapters have focused on perceived identity (external feedback), in its own (self-diagnosis tests) and digital identity by name in search engines and on social media.. This chapter discusses our ability to be found online through keywords, and not by our name. We shouldn't … Read more