This week I'm dealing with a misresolved online reputation case by a brand that soon went from nowhere to sell more than 12 millions of euros in online training with a successful product... but an equivocal marketing. If you're short on time, I invite you to watch this video summary of … Read more
This week rosa Carvajal interviewed me, Journalist, asking about issues related to recruiters, candidates and stages of digital activity on the Internet and social media. One of the questions referred to the extent to which non-presence on the Internet could be equated to non-existence for recruiters. And that made me see that … Read more
Those of us who are dedicated to this beautiful combination of art and science that is personal branding are clear. They're going to find us googled by our profession (Example: expert in branding staff) and if they find us there they'll google us by name and choose us - or not- by the strength of our personal brand. … Read more
Your social networks are yours. You'll think "this one's gone crazy, Whose are they going to be?” Lo cierto es que de un tiempo a esta parte estoy viendo cómo muchas personas creen que sus redes personales pertenecen a la organización para la que trabajan. And it's not like that.. Not at all. Tus redes sociales … Read more
The new intellectual property law approved with the only votes of the PP returns us to Francoism by seeking control of digital media
What happens when the internet kills a person who is alive? Don't miss this article that chronicles the motives and rewards of those who do that
In the company, every new technological breakthrough has been reluctantly made. In the moment, questioned the use of the cash register, computer, Fax, mobile phone or internet. Adopt the technology in question at the right time is always a great competitive advantage, so going late can go very expensive. In … Read more
La noticia de la salida a bolsa de Facebook generará un valor a la compañía de 88.000 millions of dollars, un récord en una puntocom desde que se valorara a Google por 23.000 millions in 2004. Está claro que ahora todos podremos poseer un trocito de Facebook, pero esa no es la cuestión. The question … Read more
Monday 4 October we'll introduce you to something interesting. Put the radar on. Guillem RecolonsConvened that everything leaves its mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors). Socio of Soymimarca's Integra Personal Branding, … Read more
The diary “The Country” I already reported in November of 2009 of the phenomenon of “augmented reality“. In a wikipedia definition, augmented reality (WITH) is the term used to define a direct or indirect view of a physical environment of the real world, whose elements are combined with virtual elements for creation … Read more