Human Marketing III: question of trust

The tremendous impact on various social forums that is generating this new twist to marketing (#human marketing) was somewhat predictable, although it does not cease to surprise us the ease and enthusiasm with which this proposal is being assumed that more than changing the point of view that the new marketing has of the new market what … Read more

Human Marketing II: With "C" of CREER

We said last Tuesday that HUMAN MARKETING is a way of doing marketing that does not have 4 "P" but 4 "C": Believe, Trust, Collaborate, Communicate. Today we focus this second part on the first "C": CREER De las distintas definiciones del verbo creer que encontramos en la RAE, We stay with this one: Giving credit to someone. TanRead more

human marketing

Human Marketing I: Because we are not customers or consumers, we're people

I leave you the series of articles that talk about a new perspective on marketing, we call it Human Marketing. They are collaboratively written by Pablo Adam and Guillem Recolons. How many times have we heard that well-sounding reflection that a new era comes. Well, don't stare because it's already arrived. Supongo que si siguesRead more