Apple was not dead, I was in a snant
Indeed,, Apple was not dead. Now the apple company shows that creative has not lost bellows and has an extraordinary talent
NUDGE
MEDIA TIME blocks of TV advertising? Let the books come back!
Telecinco decides to lengthen its advertising blocks to half an hour What options do we have to take advantage of that time of so much value?
Should non-consumption of alcohol be rewarded or punishable by alcohol?
Good dilemma. Many municipalities have the initiative to reward the non-consumption of alcohol with gasoline vouchers. The idea is a good one, but is it sustainable?
The Great Day of the Fri potato
The Harvard School of Public Health has conducted important research on the origin of gradual weight gain in adults. There's really nothing new under the sun.: red and processed meats and refined cereals take the palm. But there is one fact that strikes me powerfully.: The … Read more
The NUDGE philosophy gives us a new idea for car parks
In March 2009 (see post) and also in June (see post) we're already talking about philosophy “of the push” or NUDGE that makes things easier for citizens. This time we come back with a proposal around public car parks. The idea, formulated by a reader of the book “Nudge” it is based on painting narrower squares … Read more
Nudge or the philosophy of push
In a post 10 March 2009 we've already talked about philosophy “Nudge” (see post). Here I detail another example of application of the Nudge philosophy appears in his book: In Chicago there is a very dangerous curve that has already caused many accidents. One of the formulas that the city authorities have … Read more
"Excellent, but not enough" vs NUDGE . Similarities between Edward de Bono and Obama's new sources of inspiration.
In its "new words" message 2 February, Edward de Bono highlights the need to create new words to facilitate language. I am particularly struck by De Bono's reflection on the new word “EBNE” (Excellent, but not enough, "Excellent But Not Enough"). Without that word … Read more