Don't let technology step on you, use it in your favor

Don't let technology step on you, use it in your favor

Technology. This is the fifth of the trends I scored a few days ago in the post Trends 2020 in Personal Branding. The first: The Drive of Social Awareness and Personal Brand The Second: When the facts are imposed on the sayings The third: From influencers to influencers (substantial change) The fourth: No … Read more

Changing the world

A week-old brief story that could change the world

I admit it's been an intense week., which comes from a few intense months. I still remember Andreu Coranti's phrase, gym teacher, when he said to us, "You'll rest when you're dead.". A philosophy of life possibly shared by my friend, colleague and partner Paula Fernández-Ochoa and her "I ask me for life". Digital transformation you can … Read more

humanizing is connecting / guillem recolons

Is Humanizing Connect? A subject pending from companies

Creating an ecosystem that drives human connection is technologically and strategically complex, but the benefit is great: humanizing is connecting. Businesses can leverage this complex environment to build lasting relationships. How? With a customer-oriented mindset and a technological platform that drives more human branding (human branding) that the current one. Here I detail … Read more

which is executive branding

Executive Branding: from executives to changemakers

It's interesting the expression “Changemakers“ used by the authors of the book "Social Selling", Tim Hughes and Matt Reynolds (Kogan Page, 2016). We could literally translate it as "making of change", although the most accepted expression is "agents of change". Without a doubt, the drivers of business in organizations are the sellers (Commercial, account managers...) along with … Read more


What kind of unassefiable risks can an organization that devotes efforts to its employees fully advocates their uniqueness?

I confess that the title I have stolen from a superb post by Miquel Àngel Escobar entitled Business and Personal Branding. Uniqueness generates strong brands (sometimes too much) A few days ago I was asked by colleagues if the uniqueness of people is relevant and risky in organizations and the brand they project. … Read more

you work to live or live to work

Working is already part of living; that thing about “you work to live” has expired

Following a good post of Andrés Pérez Ortega entitled Who do you work really (and that I recommend reading), I emitted a tweet supporting it with a couple of images. So far, nothing new. But a tuitero (By the way, very proud of his community judging by his bio), named Óscar Gamarra, reply to the tweet with … Read more

digital competitiveness

Digital Competitiveness Index 60 Countries

[av_one_full first min_height” vertical_alignment” space” custom_margin” margin=’0Px’ padding=’0Px’ border” border_color” radius’0Px’ background_color=” src=” background_position'top left’ background_repeat'no-repeat’ animation” mobile_display=”] [av_textblock size=” font_color=” color=”] 16 July 2017 I'm not used to doing it., but this Harvard Business Review article deserved to reach everyone. I've translated it as best I can.. [/av_textblock] [/av_one_full] [av_one_full first min_height” … Read more

RR-HH digital transformation.

Digital transformation starts from above... or fails

Those who know me know that I am not an expert in digital transformation, my business scope is around branding, both personal and corporate. But we could say that I have witnessed the implementation of several processes of digital transformation, which allows me to point to a reality that can be painful for many companies: Yes … Read more