Brand, Loyalty, Attraction, these are the three keys that this ebook deals with, an order of factors essential to successfully face an Employer Branding program.
Your people are your brand
This is the new mantra of companies, those who internalize it, develop and project, Have “more luck” than those that do not.
This ebook is the result of an Employer Branding congress called “Attract Talent” which took place online in November 2021.