I follow the conversations with my robot Gabriela Fitzgerald about the aspects that differentiate us from robots. Until today we have dealt with the Empathy, The Creativity, The imagination, The Intuition, The improvisation and the persuasion. It is time to end the "saga" with the Curiosity, that which killed the cat.
If you only have a minute, I summarize it in this video:
Are you inclined to learn what you don't know??
This inclination is a good way to practice curiosity.. There seems to be quite a bit of consensus on the definition of curiosity.:
Human and animal behavior, that is activated by naturally showing interest in something. In many animal species it is based on approach and observation.
Curiosity connects with research and learning of what is unknown.
Curiosity is often associated with Creativity, but curiosity also brings with it an increase in people's overall abilities, who tend to develop their critical thinking and have a greater ability to solve problems.
-Gabriela: That phrase you use about curiosity killed the cat should put you on alert that sometimes you do not have to stick your noses where it does not touch
-Guillem: It's inevitable., Gabriela. Human behavior is not far from the animal: when we hear a noise we need to know what caused it, when we know someone we need to know their name and their history. curiosity can kill us, but it can also be the architect of our survival.
Gabriela: Really humans and animals do not stop surprising me.
Dimensions of curiosity
According to the professor of psychology and expert in curiosity Todd B. Kashdan, Exist 5 dimensions of curiosity.
1. Happy Exploration
Responds to recognition and the desire to seek new knowledge and information, and the consequent happiness of seeing progress in the form of learning and personal growth. For example, when we find a word we don't know and look it up in the dictionary, or when as children we ask why everything.
2. Sensitivity to deprivation.
This dimension has a different emotional tone, in which anxiety and tension prevail over joy: abstract or complex ideas are questioned, attempts to solve problems and seeks to reduce knowledge gaps. For example, when we are looking for a document or testimony that justifies an argument.
3. Stress tolerance.
This dimension refers to the willingness to accept doubt., confusion, anxiety and other forms of distress that arise when exploring new events, Unexpected, Complex, mysterious or dark. For example, by making the effort to break a limiting belief.
4. Social curiosity.
Wanting to know what other people think and do by observing, talking or listening to conversations. For example, searching for profiles of people on social networks, on Google....
5. Search for emotions.
The willingness to take physical risks, social and financial to acquire varied experiences, complex and intense. This is the one that killed the cat. For example, when you throw the first one into the river without knowing if there is enough depth.
-Gabriela: I see that humans have a natural tendency to complicate your life
-Guillem: The search for answers to our questions, of justifications in the face of contradictory opinions, of new points of view, of information about other people or of unique sensations is human DNA 100%, Gabriela.
Invest in curiosity? Why not?
Physicist Dr. Suzie Sheehy thinks seemingly futile scientific research can lead to extraordinary discoveries.
In a TEDxSidney talk with "demo" included, shows how many of our modern technologies are linked to centuries-old experiments driven by curiosity, and advocates investing in more to reach a deeper understanding of the world. Excellent, don't miss this talk:
-Gabriela: I really liked the doctor, but I wonder if in view of the long-term results that companies propose will be willing to invest in curiosity.
-Guillem: Very good question, Gabriela. Today we are seeing how some drugs created to fight one disease are being useful to fight another.. Undoubtedly, the most profitable innovation is to find new uses for what has already been invented.
"I don't have a special talent., I'm just curious"
Words of Albert Einstein after presenting his Theory of Relativity, and that Rosa Avalos-Warren, NASA areospatial engineer, in his tedxTukuy talk (Peru) mentions regarding curiosity.
The engineer says that curiosity leads to innovation. And he gives the example of a category hurricane 4 that hit the Texas coast in 1900 With 8.000 victims. In 2017, Hurricane Harvey, of the same category and on the same coast, caused a 1% of those deaths (80) thanks to warnings from weather satellites.
Talk about your own thing, space exploration, and mentions that thanks to curiosity, cures for cancer in situations of zero gravity are being investigated.
-Gabriela: You know I have a lot of respect for engineers, and more if they are women. They use the scientific method to reach their conclusions, so I don't understand how it puts curiosity as the axis of innovation..
-Guillem: Well, curiosity is the desire to know beyond what we know, to find answers, it's the magic of starting a sentence with the magic words "I wonder what if..."
The things are never what they seem
Also from Peru and TEDxTukuy, journalist Sergio Vilela has discovered that curiosity is a very powerful tool, and that through it you can discover secrets that can change our vision of the world.
He exemplifies this with the strategy he used to interview writer Mario Vargas Llosa., whose only possibility resided in that, in curiosity. But then he tells how the curiosity of an American explorer (Indiana Jones inspiration) led him to discover the Machu Picchu in Peru.
-Gabriela: In this talk I do not see curiosity as an engine of progress, but research, the eagerness to discover.
-Guillem: The border is blurred, Gabriela, I would say that without curiosity nothing would be investigated.
-Gabriela: And since you say it, what happened to the cat?
-Guillem: The writer José Saramago did not ask what happened to the cat, but whether it was worth what you discovered
Curiosity dilates death
I don't say it., says the journalist Teresa Viejo in the TEDxCadizUniversidad 2020. It is based on a study that a group of American neurologists conducted during 5 years to a group of more than 2.000 individuals from among 60 And 86 Years.
They assessed the "curiosity quotient", and five years later, found that the most curious people were still alive. The secret is dopamine, a reward-related neurotransmitter.
"Curiosity is the food that keeps our brain young and healthy", in the words of Dr. specialized in Alzheimer's Vladimir Hachinsky.
Teresa Viejo also affirms and proves that curious people are happier, because they are able to lead fuller lives. I don't develop it, because I'd rather you hear it here, worth it:
-Gabriela: I mean, that curiosity kills cats but lengthens people's lives is that the conclusion I must come to??
-Guillem: hahaha, don't be simple. The metaphor of the secret door that Teresa Viejo uses in her talk is the living history of humanity. They tell us not to open it and that is enough to increase our desire to open it. Gabriela, we are imperfect, we don't like to follow the rules, although we know that's the right thing to do, we like to know more, because the more we know, the more conscious ignorant we are.
-Gabriela: Is this a goodbye?? Do you say goodbye to your next chapters and articles??
Guillem: No, for now we have closed a very nice cycle talking about our great differences: empathy, creativity, imagination, intuition, improvisation, persuasion and curiosity. But later we will see each other again, Gabriela, and maybe we'll talk about what unites us, Who knows. Thank you for talking to me.
Stock Photos from Aleksei Derin / Shutterstock
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.