Destroying a mark in 11 Steps

We talk a lot about building personal brands. But for those who haven't just believed at all, maybe the time has come to see it from the reverse angle: how to destroy a personal brand. Although it may seem easy, takes time. Here are some steps to follow.

1. Lying frequently. Don't be authentic @
2. Inclumpling promises or purposes
3. Prioritize quantity over quality
4. Don't listen
5. Be conformist or overly nonconformist
6. Don't follow the issues, stagnate them
7. Practicing paralysis by testing
8. Practice an excess of self-mbo
9. Having no plan
10. Failing consistency
11. Invest excessive efforts in online vs offline actions and vice versa

We can think of many more formulas to self-destruct, But 11 seems like a good number to us, and it is always more original than the classic decalogue.

With a simple investment process, we will have a good formula to create good personal brands. Enjoy your meal!

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Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.

I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

guillemrecolons.com