Why did you study what you studied? why did you start your first job in that company? When I ask about the career trigger people usually go blank.
The usual answer, when it emerges, it's "I don't know". “I studied that because that's what I was best at.”. Or "it was the first company to accept me as a candidate". I don't believe it.. There's always a trigger, even if it's deposited in our subconscious.
If you don't like the word trigger, something wary, you can change it to "catalyst" or “Drive”. But in any case there's always something that pushes us to do what we do.
When you make up your story, triggering is a key element. I usually distinguish the idealistic impulse from the channeling impulse.
The idealistic impulse
The idealist, as the name suggests, is often based on a childhood dream: I'll be a life-saving doctor, I'll be a cop to take down "the bad guys.", I'll be a trader like my father, I will be president of my country so that no one goes hungry and we all live better. It does sound utopian, but does a child want to be a politician and be president? or nurse can be a surgeon? Children think big. It's a shame that you miss that first ambition as soon as we grow up.
The channeling impulse is the one that leads you to that first firm decision about the type of studies to take or the one that takes you to your first payroll in an organization.
To give an example, my idealistic impulse was composed of an early passion for photography, music and forms of nonverbal communication, but especially for the admiration that made me see the British physicist Stephen Hawking comunicarse mediante un sistema primario de ordenador. Hawking podía renunciar a hablar, a mover sus piernas, pero no a comunicarse.
Años más tarde de mis pensamientos utópicos, In 1993, BT (British Telecom) lanzó un anuncio corporativo con música de Pink Floyd y un insight de Hawking que debería estar escrito en la frente de nuestros gobernantes:
For millions of years, mankind lived just like the animals. Then something happened which unleashed the power of our imagination. We learned to talk and we learned to listen. Speech has allowed the communication of ideas, enabling human beings to work together to build the impossible. Mankind’s greatest achievements have come about by talking, and its greatest failures by not talking. It doesn’t have to be like this. Our greatest hopes could become reality in the future. With the technology at our disposal, the possibilities are unbounded. All we need to do is make sure we keep talking.
For millions of years, humanity lived like animals. Then something happened that unleashed the power of our imagination. We learned to speak and learned to listen. Speech has allowed the communication of ideas, making it easier for humans to work together to build the impossible. Humanity's greatest achievements have come from talking; their biggest failures in not doing so. It shouldn't be like that.. Our greatest hopes could become a reality in the future. With the technology at our disposal, the possibilities are limitless. All we have to do is make sure we keep the dialogue.
The channeling impulse
The channeling impulse is the action plan. Once you've decided which of your childhood fantasies might see the light, you need to activate the necessary springs to make it come true.
In my case, was the couple you see in this photograph. My uncles, I had to run the year 1977 (me with 15 Years) when this photograph was taken. They used to move on a bike we'd call vintage today, A Nsu of which I think there are few copies in the world. They formed an atypical couple at the time: his light-hearted way of dressing, the hairstyle. I don't know if it was the perfect couple., but it was a good model to be inspired by. I soon knew they were publicity.. Elena had a fleeting step through advertising, but Paco Miret was and remains one of the great advertising creatives.
Paco worked at BBDO Time, one of the great Spanish agencies and one of the top 10 World. They needed an assistant for the art studio.. And that was me.. I knew the photographic techniques (in my house I always had equipment to reveal) and I was passionate about design.
My first payroll is January 1979, in BBDO Time. 5.000 pesetas per month (about $30). Had 16 Years. Professional category: Buttons. Today, With 55, I'm still advertising, although I've changed the way brands are strengthened. I am now convinced that should be done through people. And that's why I'm doing personal branding.
You see how a childhood or youth fantasy can determine your career and forge your first passions.
I like to remember the phrase of psychologist Carl Jung:
I'm not what happened to me., I'm what I chose to be
I'm asking you again, what's your trigger.?
Image header of shutterstock.com
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.