"Valueless effectiveness is a tool without a purpose". It doesn't matter race or belief: important Values. Only then did Obama win over his voters. When I was talking about Economy, didn't do it with the cool macroeconomic figures, I was doing it looking out at the Families, The Future of their children and grandchildren. Obama appropriated key concepts, As Change And Hope.
The factor Emotional and Values have won the battle for a great candidate, John McCain, who has had the misfortune to have Obama as an opponent. Obama has been the first candidate to have handed over responsibility for governing people: "To bring change to Washington, I don't ask you to trust my ability, I ask you to believe in yours."
Fairplay made in USA: McCain has not only congratulated the winner, it has also ensured that America will have a great president and that black people have gained pride. Bravo McCain.
The most Surprising of this story is that Obama has won McCain using Republicans' own weapons: Values. Whoever has read "Don't think of an ElephantGeorge Lakoff's already knows what I'm talking about. Anyone who hasn't read it, I recommend it from the heart. 
Suscríbete al blog
In addition to receiving the news in your email every month, llévate gratis el ebook:
The best of 2022 and trends 2023 in Personal Branding
by Guillem Recolons
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
Basic information on data protection
Responsible » Guillem Recolons Argenter
Purpose » Management of doubts and customer services
Legitimation » Consent of the interested party
Rights » You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information
Additional information » You can consult additional and detailed information on Personal Data Protection on my website guillemrecolons.com