Forced to beat motivated by fighting #EKHuelva18 #MarcaPersonal (the story)

Younger people may not remember the great Luis Arribas Castro (Don Pollo), the one who voiced Cadena Ser in Barcelona back in the years 80. That Barcelona hospital, still with strong Franco's heritage, answering, Dangerous, something anarchic, closed to the sea. But very human. I had the honor of watching live as Arribas Castro broadcast his show every day with a phrase I'll never forget:

The city is a million things

The real heartbeat of the city is its people. Barcelona was not in the world, as it has been since 1992. But it was in our hearts. Between 1975, year of Franco's death, And 1990, in these fifteen years, FC Barcelona only won one league championship. And for many years he was in the middle and bottom of the table. But the fans encouraged as today he does with his team the fan of Recre or the Athletic Club. They were not obliged to win, that's why they were motivated to fight, to play well.

The Avilés case.

In May 2017 I had the opportunity to get to know the city of Avilés, Asturias. It was by the hand of my dear colleague and personal brander Elena Arnaiz. Elena, for me person revelation 2017, took a few to that small town and organized a small one-day congress that gathered -- attention- To 300 People. I talked about it a year ago in the post If you're looking for a job, better go for the 80 and forget about 20 and also in The best of 2017 in Personal Branding. And Elena summed it up in a title masterful post Leave a mark on liquid space.

There I met my soul mates Eva Collado Durán And Fran Segarra (Get in Valor) and my soul colleagues Andrés Pérez Ortega, Isabel Iglesias, Victor Candel, with the magic of Nilton Navarro and Elena he he own, it was a hit. Not just because of the number of people who attended. For the quality of its people, you win, proximity, the number of friendships that have arisen since then, of which we are all still connected seeing their progress, listening to their stories. It was an event 100% Human. There was a thirst for knowledge, but above all there was a desire to welcome, to say hello, of squeezing hands, kissing, hand out hugs. A high.

Unprecedented success in Spain. The Mysterious Case of The Knowmads Huelva Space 2018 (aliases #EKHuelva18)

In the Iberian antipode of Avilés is the old city of Huelva, Latin Onuba. You may think Huelva has nothing to do with Avilés.. Politically, historical and geographical, No. On the social and human side, Yes, absolutely yes.

But let's see, how did Huelva manage to fill a Grand Theatre with near 500 people who have even danced to the rhythm of I will survive encouraged by a woman pregnant with 8 months and a half?

Let me tell you something that looks amazing: I don't remember personal brand events like this.

The secret is to regain the human connection

The ignition of the project occurs almost a year ago as an initiative and sponsorship of the Andalusian public foundation Andalucía Emprende, of the Cajasol Foundation and the exciting commitment to David Barreda, since this January 2018 person revelation of the year and “Pattern” personal brand. His biography is impressive, and more so is the reflection left by his writings.

I don't think the key to this was to do a massive event., was to do something nice.

The importance of marking your own profile

The speakers were able to, among all, give a hug to almost all attendees, a kiss, a conversation, a photograph. A “I've been following you for a long time and I've liked you more in person”. Normal, person-to-person dialogue will always surpass the text addressed to a collective. When I know you, I dare be imperfect, to show my vulnerable side, to laugh, to cry.

Magnificent summary, a word that falls short

Everyone I met in Huelva has their own profile, Human, Close. Huelva is not the freson, the Recre, ham or prawn, are your people. Thank you from the heart to all of you who attended the event. Thanks to the Onubenses Helen Gomez de Ruano and David Barreda. Thank you also to those who came from very close and gave soul to the EKHuelva18, As Meme Romero, Silvia Saucedo, Seve Izquierdo, Rocío Martín, to those of you who came from afar as Eva Añón, Claudio Inacio, Alex Duran, to my stagemates, Eva Collado Durán, Elena Arnaiz, Andrés Pérez Ortega, himself David Barreda, Enrique Cejudo (Huelva, By the way), Patricia Vazquez, Adela de Mora, to the whole organization. A more than special thank you to the entire foundation team Andalucía Emprende, The Cajasol Foundation, (masterful speech from its president Antonio Pulido), Huelva City Council and the Junta de Andalucía. What you've done is unprecedented.. You are the small hamlet of the tales of Asterix that resists being a village of sosos, boring and cloned citizens. Pure humanity. contributes, you matter, And a lot. Don't change, Please.

Pd: Do you want to know what we're talking about in The Knowmads Space? Attentive to Blog David Barreda.

Headline image: Manuel Morillo (Large)