I often wonder, How far to expose myself on the Internet, on social media? As Alaska said in its most remembered lyrics Who cares what I do? Who cares what I say?
If you only have a minute, here's a video summary:
Disadvantages of exposing myself, the negative part of the personal story
I'll be direct: exposing myself is tantamount to stripping me. At least in a metaphorical sense. It means revealing moments in my life that perhaps many don't know. It means showing vulnerabilities, Fears, Doubts, Failures, Weaknesses. Yes, exposing myself requires courage.
Maybe for those of my generation, expose me to be anti-natura. They told us to be discreet., that information is power, and that it had to be managed well. The children of the Cold War grew up with spy movies. The spy was just someone who knew how to get information by risking his life for it.. Well, and it still is...
Exposing myself exposes me to the open for troll attacks, of data hunters, advertising algorithms, of the same public administration, social media CEOs without any scruples to trade private data.
Advantages of exposing myself, a way to speed up empathy
Yes, exposure - appropriately- it also has its advantages. Means convey personal values, communicate the personal story. Explain many whys, many hows, many whats. Make it clear whether we will fit into one project or another, with one team or another.
The big question that comes to mind to stage the advantage of expose myself it's this: Why should you trust me if you don't know what moves me, which makes me get out of bed every day? Professional relationships no longer just pivot around a value proposition, back there's a human being with Purpose and some Values acting as pillars.
I've been naive for a long time.; and possibly that will accompany me to the end. For years, I've trusted people guided only by their competencies. And I haven't always been right. Now I'm clear. I buy your personal story, your emotional DNA, your way of seeing the world and wanting to change it. Your way of understanding others. And I hope you do the same to me..
Who cares? Maybe people like you or me
As Sting says, "be yourself, no matter what they say" (be yourself, no matter what they say). That way you'll connect, you'll convey confidence. Another issue is how to expose myself. I'd say dozens of selfies in wc don't matter to anyone. Neither does chronic census, the pathological pessimist or the one who replicates what others say without proposing a story and a proposal of his own. Working the personal story is a small challenge. I invite you to share it.
Pd: Until always Manuel Miguel Hernández Pujadas
Today I know that Manuel Miguel Hernández Pujadas died, coach, Consultant, university professor, Mentor, Counselor, change manager, communicator and strata. I met him in 2016 as one of the speakers of TEDx Lleida. We share the stage, nerves and laughter.
I can only tell you what you said at the end of your talk., "may force be with you". And I can do more, leave here this legacy of yours in the form of a talk about the secrets of good communication. Good trip, Friend!
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.