Personal Brand Diagnostics 2: Internal feedback D.I.S.C.

In this new episode of the journey of our personal brand, we're still in the diagnostic area, our self-knowledge. The first part of the diagnosis is the focus on external feedback, with valuable advice from the specialist Naomi Vico.

This time, you analyze one of the most interesting self-knowledge tools based on internal feedback, the D.I.S.C.. To do this, I've turned to one of the greatest experts, Virginia Guisasola, alma mater de Disc for all.

Before we make way for Virginia, I just comment that I've been working with your D.I.S.C. platform for some time now. in my personal branding consultancies, especially in managers (executive branding). And the bottom line is that it's a highly effective tool not just diagnostics, but as a driver of challenges to be developed in a personal brand plan.

If you're short on time, I invite you to watch this video-summary:

And now it is, below I leave you the contribution of Virginia Guisasola.

D.I.S.C., a self-knowledge tool

The need for a high knowledge of oneself in order to create a good personal strategy is, No doubt, the fundamental starting point to enhance those aspects that bring us closer to our objectives and an excellent opportunity to modify those that take us away from them.

As you've heard on many occasions, "Information is power", and in this case, quality information about yourself is the key, the starting point from where we'll feel like we're, and not chance, those of us who govern the course of our lives.

Why D.I.S.C.?

No doubt, there are different ways to work on self-awareness, but let me explain why the D.I.S.C. report has been going on for decades., based on the D.I.S.C. methodology. doctor and professor in psychology William M. Marston, has proven to be a key tool in contributing to self-knowledge and human development. Used not only by coaches, but also in human resources departments, areas of employee training and development in companies around the world, the strengths of this tool are its simplicity when it comes to making it, objectivity in their results and measurable, so you can measure the progress of the assessor.

What is D.I.S.C.?

I'll start by explaining what this word is and where this word comes from. D.I.S.C. is the acronym for four traits, chosen on purpose, for representing four essential traits in human behavior. Thanks to the D.I.S.C report. it is possible to know the level of Decision of an individual: I mean, how it responds to problems and challenges. Your level of Interaction: how that individual relates and influences others. Serenity: measures their response to changes and the pace of things. Compliance: how you respond to the rules and procedures.

Well, the unique combination resulting from the answers to the D.I.S.C. questionnaire questions and the subsequent algorithmic calculation of these, result in a detailed report explaining a personal profile that allows us to understand the person's way of acting assessed in different areas, even answering questions that have long been an unknown to oneself, because of the possible lack of objectivity in self-assessing us, because in most of the time it is inevitable that it is altered by conditions and/or beliefs.

The power of information

As I've already advanced above, one of the secrets of the success of D.I.S.C. assessments. it's your Simplicity when it comes to interpreting your results. Unlike other diagnostic tools, it does not require prior knowledge in psychology or specific studies in the interpretation of psychotechnical tests. Expressed in clear and concise language, sheds very relevant information about our personality and behavior.

Thanks to the report you will have access to the following information:

• You'll know how your natural or instinctive "I" behaves, versus your "I" adapted or modified by the belief of what you think the environment expects of you.
• You'll find out what your real motivational trends are, uncensored.
• You'll know exactly how you tend to relate to others and therefore have valuable information to chart improvement strategies.
• You'll understand why it's easier for you to relate to one type of people than others, and you'll have the written keys to where you should pay attention to make your personal relationships better.
• It will show you a relationship of your main skills so that you can use them in favor of your strategy and give you access to knowledge of those aspects or areas of improvement.
• It will show you what behaviors are increasing your stress and why.
• Your control method, your reaction to pressure, your prevailing fear, how you try to influence others and your potential areas to work, are also some of the information that you will have.

300 millions of variables of reports resulting from

Although each of us we're unique people and more complex than any tool could ever measure in its entirety, the D.I.S.C. report (I always talk about the brand I work with, for having more than 300 millions of variables in the potential reports resulting from, truthfulness in the results endorsed by the American College of Psychologists and the audit of the International DISC Institute), provides a very wide information based on the answers provided, that will make it easier for you, No doubt, obtain quality objective information both in terms of your personality and innate behaviors, (those you show in your most intimate environment) and the adapted, (behaviours you show in social and work settings).

Stock Photos from Chanchai Dunlayaperadit / Shutterstock

 

Why personal branding is important and how to own your own brand

Under this umbrella I have had the opportunity to give two new talks at IESE Madrid for several groups of students from the Emba (Executive M.B.A). Organized by Vicky Lambiri (Associate Director, Career Management & Counseling – Working Professionals), the event has focused on two major axes around our personal brand: the need to define and project a value proposition Solid, differential and relevant, and break the paradigm that a person brand is to create a new character. Unlike, the personal brand should show the most authentic side of the person, whether in the professional realm or in the private.