There's a saying that says: "Genius and figure, until the burial". All people with a Personal Brand consistent carry it Internalized throughout his life, and a good example of that could be Freddie Mercury, the unrepeatable singer of the rock band Queen.
"The Show Must Go On" can be considered the musical will of Freddie Mercury, and the History of his recording, the best sample to illustrate the consistency and consequence of your Personal Brand.
Brian May and Mercury himself had composed the lyrics: a touching Story of the last days of the great singer, acceptance of the impending end and a positive attitude in front of this one. The demo version of the song had been recorded in the mock-up with May's voice falsetto, because of the high records needed to execute it as it had been composed.
Mercury's health, AIDS sufferer, I was very run down. That's why, the producers of the album doubted that the singer could achieve the demanding vocal records of the song.
When communicating doubt Freddie, he threw a hand out of a bottle of vodka to which he gave a good drink and, approaching the microphone, Answered:
"I'll fuckin' do it, darling"
Freddie Mercury Sang the subject in a single take Without Greater Problems, reaching his highest records and astonishing those present. Brian May, and not a few Queen fans, consider this issue to be one of the Interpretations More Bright of the great singer.
Due to Mercury's physical deterioration, opted to assemble a video collecting material from the last ten years of the group. Six weeks after the release of the song, Freddie Mercury lost the battle against AIDS. Since then, your Personal Brand and its legend continue to grow.
God Save The Queen!
Photo: Nuno Alex Silva (Flickr)
Celestino Martinez is a consultant, Trainer, lecturer and director of retail marketing at Flow The Retail Partner. After accumulating a great experience for more than 20 years in multiple areas of the retail world, specializes in the areas of retail marketing and experiential marketing.
As a consultant he works with brands and retail distribution companies and in his facet as a trainer collaborates with numerous universities, business schools and institutions. He is also required as a lecturer and master of ceremonies for both professional events and companies working with the retail sector.
His personal blog won the Gold Award for Best Marketing Blog 2012. He also writes in professional marketing and retail publications in Spain and Latin America and is an author in several books.