Campofrío, Puleva, Bayer, Nestlé, Panrico and Milner have withdrawn their ads “La Noria”, the TV show that has made many of us reprogram our TVs to eliminate Tele Cinco.
What's wrong with Tele 5? Why hasn't he done anything interesting again after “Twin Peaks”? Why do you think we all like junk TV?
I guess there's got to be people for everything.. The removal of these brands is a clear victory of social media, who for once have managed to mobilize towards the “it's not all worth it”.
I absolutely agree with Ferran Lalueza of the UOC when he states that the communication of these brands with their potential consumers has ceased to be unidirectional.
We're at a new stage, communication is multidirectional. Brand loyalty is generated through movements like these, and not just through classic advertising formats.
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The best of 2022 and trends 2023 in Personal Branding
by Guillem Recolons
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
A social media experience begins to accumulate in Cuba and MINREX is aware that it is an inevitable tool.