We know that creating a strong personal brand is a matter of time and patience.
When neither one thing nor the other happens, what has happened with “the brand” Jesus Neira. It was created in 24h and destroyed in 24h. A Express Personal Brand Not usually interesting.
Neira defended a woman who was being abused a few years ago. That cost him a hospital coma., that he overcame. From there, The teacher received a myriad of Awards and tributes for its value. Esperanza Aguirre appointed him president of the Observatory against violence of gender in the Community of Madrid. We already had the man and the brand, A benchmark of value and values for many of us.
Suddenly, Appear Tics strangers who make us think that perhaps we do not find -saving the distances- before a case “Tiger Woods” a la española. From hero to villain in a few hours. Among the tics were excessive attacks on the Constitution of the 78, to the PSOE (Killers, He called them), to the daughters of Rodríguez Zapatero…
And the climax, He was caught driving his vehicle with an alcohol level three times higher than the maximum tolerated. goodbye hero, Goodbye brand, Goodbye referent. It was nice while it lasted. Now Aguirre wants not see or picture, and people move away from his side.
Let's see, let's not kid ourselves: We've all drunk a little more than necessary at some time. But you have two things to keep in mind: The first is not to drive, at the risk of your life and that of others. And the second is that if you are also famous, You can never go over the line in public. It's the price of fame.
The Worst: Neira does not recognize her mistakes. His personal brand is already in tatters. Google his name: It is already difficult to find the links that gave him glory.
Here we have the chronology “Express” of the events around Neira: is dizzying
09-08-08 A teacher is in danger of death for trying to stop an abuser beating his wife
08-04-09 Jesus Neira will leave the hospital on his birthday, 8 months after the assault
16-04-09 The Minister of Equality presents the Grand Cross of Civil Merit to Jesús Neira
06-05-09 Jesús Neira returns home after undergoing surgery to place a pacemaker
06-08-09 Neira, successfully operated on the implantation of a prosthesis in the brain
21-08-09 Jesús Neira leaves the hospital “Very happy” and willing to face the trial against Puerta
11-09-09 The PSOE of Majadahonda is angry with Jesus Neira for telling a joke of ZP
16-09-09 Sánchez Dragó signs his daughter, Neira and Fernando Arrabal for their new program
17-09-09 Professor Jesús Neira receives a tribute from the College of Philosophy and Letters of C-LM
06-10-09 Puerta denounces Neira for alleged threats to the judge who instructs the aggression
13-11-09 Neira is already president of the advisory board of the Observatory against Gender Violence
22-02-10 Jesus Neira feels “disgust and shame” for bail of his assailant
23-02-10 Neira defends her right to apply for a gun license after testifying before the judge
29-03-10 Jesús Neira accuses the PSOE of having a history full of “Barbarities and murders”
31-03-10 Jesus Neira must go to trial for tripling the breathalyzer limit in a control
03-09-10 Neira sentenced to 10 months without a license and a fine of 1.800 Euros for drunk driving
03-09-10 Neira tripled the permitted alcohol level, although he only drank “half a glass of wine”
06-09-10 Jesus Neira: “I am ethically blameless and I will not resign, Remove me”
06-09-10 Jesus Neira, From hero to villain
06-09-10 Aguirre will suppress the Observatory against Gender Violence headed by Jesús Neira
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.