Working on the value proposition

I attach to you the presentation on the value proposal that I made in the framework of the event #MarcaPersonalUCV in the Catholic University of Valencia The 18 December 2015. I thank Paul Adam for having counted on me as rapporteur and giving me the opportunity to explain one of the central axes of any personal branding process: the value proposition (or why they should choose us and not the competition). You can also download it from this Link.

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