#lateraltwits 04 Twitter as a means of contact

We've already talked about Twitter as a means of communication, Twitter as a platform for dialogue And Twitter as a means of information.

Today we will focus on Twitter as a means of contact. It's a pretty unknown twitter utility, But there it is. Imagine, for a moment, we want to get in touch with Andres Iniesta. In principle, seems a little complicated, since we don't have your mail, your address, your phone. But, unlike other social networks, Andrew can be followed in Twitter because it's an OPEN NETWORK. In other words, we don't need anyone to accept us on Twitter to follow him and see how “twitea”.

Thus, in the case of Iniesta, this is what you would have to do to contact:

Place ourselves in searches and search by name. Thousands of Tweets will come out. Then click the results tab where you put “Accounts”: Bingo! Andres appears there with his “Nick” @andresiniesta8. You can start following him now..
We can contact him publicly and openly. He would be placing his nick in the picture “What's going on” along with the message we want to give you. For example: @andresiniesta8 I trust you to rest during these festivities to continue that fantastic season in the FCB and in the national team. (Remember, Maximum 140 characters including spaces, just like an SMS).
In this case we cannot send a direct message (Private), as this is a public character with more than 500.000 Followers, thing that would drive your inbox crazy. But in most cases it can be done, and the message in that case is private and reaches only the recipient.

Besides the fact that we can make contact with people who are not accessible to us from private social networks as given Facebook Or Linkedin. They need to answer but that depends on each other's ability with the message to communicate.

Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.

I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

guillemrecolons.com