It's a question I've been asked many times, I've done many times . And now I throw it: Should you care what others think of you?
The Internet is a place where you can find everything. And among the whole, lately I've seen a lot of videos, Infographics, Phrases, who invite you to be yourself forgetting what others think and say about you.
From an existential point of view, you could agree: what others think and say about me can give a damn. But, what happens from the point of view of our personal brand?
What others think of you, how does it affect your personal brand?
If you're a scientist, and against wind and tide you've achieved a major achievement (a Nobel, For example), what they think or say about you can be irrelevant. But if you're that same scientist early in his career looking for funding for a project, relevance is high.
That thing about “live your life regardless of what they say about you” is valid when you've reached the zenit of your career, but not when you depend on customers, Investors, Collaborators, Prescribers, Heads…
Not knowing what your boss thinks or says about you puts you at a disadvantage. Not knowing the impression that leaves your fingerprint to a recruiter while looking for work is a weak spot. Not knowing what a customer thinks, a collaborator, a partner, can be lethal to your career, and for your personal brand.
Without obsessing, asking for feedback to its fair measure is a healthy exercise
I am one of those who thinks that the definition of Jeff Bezos about personal branding “what they say about you when you're not in front” it's pretty good. So if you do not know what they say, we won't have a good diagnosis of our personal brand. In other words, we won't know what personal brand we leave.
Ask Feedback to those stakeholders that are key to us could help us. And a lot. Personal branding is the management process for our personal brand to align with our goals… and those of our customers. So, knowing your feedback will let us know if we're on the right track or we're keeping an eye on a thread.
Being authentic doesn't mean being a stepper. You can have a brand based on controversy, like the one I had Risto Mejide. The key is to know if you know what underpins your brand and whether there's a business model behind.
If you don't care what others think or say about you, you don't care about your reputation either. Beyond you with that, you'll know when in your life you're. Even Donald Trump has had to rectify so as not to see his reputation damaged Should you care what other people think of you? Valóralo. It will always depend on who they are “others”.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.