People often ask me the importance of our personal brand in social networks. I think the issue should be asked the other way around: What is the relevance of social networks in managing our personal brand?
Social media represents an excellent omnichannel communication platform for the public projection of our personal brand
I've never looked for a “Packaging” lyrics, acronyms and things like that, but chance, he wanted the steps to manage our brand in networks to follow the rule of 5 C's.
The 5 C's managing our personal brand on social media
Social Media lets us know what interests our specialty sector. For example, groups of Linkedin or the hives of beBee. Also Twitter through hashtags is an excellent platform. They allow us to follow the people or reference companies, through tools like Feedly, For example. And they allow us to save and classify that information through tools such as Pocket Or Evernote.
We can share our own content, with a maximum: best little and good. And we can share other content of value that has come to us through the "know" stage. To do this, tools such as Buffer Or Hootsuite are great for planning content at a week or two view.
Refers to the famous engagement, to interact with the people we've defined as key in our business model: Recommendations, Guest reviews, Debates. And on the other hand it's about answering whoever interacts with us, even if he's not a key person, out of sheer courtesy. Thank the woods, and if we do it in real life, why not do it on social media too?
The previous three C's, well-managed, they will start positioning us as specialists in our area, And that (And not before) it's time to ask people who are potential customers at the time, or recruiters, RR responsible. HH companies... Always very polite, with personalized, unpackaged messages. Seeking quality, not quantity. Best 100 value contacts 1.000 lump.
At last, we need to measure which of the actions we take are most effective and valuable to others, and focus to the fullest on them. For this there are multiple tools: Google Analytics if you have a website or blog. The Social Selling Index de Linkedin, excellent tool to control our personal brand in that network. On Twitter you can use Twitonomy. And on Facebook or Instagram (both by Zuckerberg) you can use your own measurement statistics.
It seems simple. And it is.. It just requires learning how to plan it. And do it. And do it. And do it.
Image: Matt Duncan / Unsplash
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.