One of the most prestigious personal brands is that of the Nobel Peace Prize Nelson Rolihlahla Mandela, born in 1918 known in his country as Madiba.
Mandela was the first president of South Africa democratically elected through universal suffrage as well as the leader of the Umkhonto we Sizwe, the armed arm of the African National Congress (Cna).
In 1962 Was Arrested and convicted of sabotage, in addition to other charges, life imprisonment. Mandela was 27 years in jail, most of which was confined to Robben Island Prison. Upon its release, the 11 February 1990, Mandela led his party in negotiations to achieve multiracial democracy in South Africa, thing that was achieved in 1994 with the first democratic elections by universal suffrage. Mandela won the election and was president from 1994 Until 1999, frequently prioritizing their reconciliation.
This personal brand is configured by multiple attributes, but certainly the spirit of conciliation is the greatest of all. After 27 years in prison, Mandela did not think of the Revenge, thought of peace. At 92 years continues to witness South African politics. Another symbol that is taking weight is Mandela's open hand, a symbol of peace; inside the hand you can tell the profile of your country.
Cover Nelson Mandela image by Shutterstock.com
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by Guillem Recolons
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
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