Personal brands with their own seal: Walter Elias Disney

In this case, what was a signature has become one of the most popular logos in history. Who was going to tell Walt Disney that his true fame would go so far as to bill 30.000 millions of dollars in 2009.

We'd fall short if we thought Walter Elias Disney's only personal brand legacy (1901-1966) in the form of a brand was his signature. Cinderella Palace, Dumbo, Mowgli, Snow white, Peter Pan, Bambi, Micky Mouse, Donald are just a few of the hundreds of brand examples associated with the Disney person.

Disney's personal brand is also made up of some urban legends:

Very soon after his death rumours arose that Disney's body had been frozen until the moment when scientific advances could bring him back to life.

Another curious legend about Walt Disney is that of his supposed Spanish origin. According to this legend, Disney wouldn't have been born in Chicago, but in Mojácar (Almería), illegitimate son of a doctor and a washerwoman. The alleged mother would have emigrated to the United States, where he would have given his son up for adoption to the couple made up of Elias and Flora Disney. According to this, Disney's real name would have been José Guirao Zamora. Supposedly, in the 1940s, Disney envoys would have been in Mojácar doing checks on the local parish archives.

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