Churchill and the Elephant Rope: Never give up #Relato

One of the many quotes that make up the legacy and personal brand of Winston Churchill it's that of "Never give up".

The most popular "Never Give Up"

To be precise, the words of the great British prime minister were:

"Never give in, never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy."

(Never give up, Never, Never, Never, nothing, big or small, long or short, never give in to your convictions of honor and common sense. Never give up facing the force, never succumb to the seemingly overwhelming power of the enemy.")

Context is everything

The context of words is important. Many of us thought he pronounced them after winning the Allied side in World War II. It's not like that., he pronounced them every day from the radio waves to encourage citizens to resist as German bombs destroyed the City of London. Impressive, No?

Short story: The Elephant's Rope

Today, following the thread of the short story Don't judge without knowing the context and the story of the other, I published a few days ago, I bring another story, unfortunately anonymous, who draws very well the idea that we often live in a cage from which it is not possible to get out.

the elephant's rope / Story
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Eduardo saw a group of circus elephants pass by. Something caught her eye: those huge creatures bonded to each other through a ridiculous rope tied to his foreleg. No chains, no cages. It was obvious that elephants could break their ties at any moment. And, for some reason, they didn't.

He saw the tamer and asked him why these animals just stood there and didn't try to escape.

Well, said the tamer, when they are very young and much smaller we use the same rope the same size to tie them up and, at that age, it's enough to hold them. As they grow, are conditioned to believe that they cannot be separated. They think the rope can still hold them, so they never try to break free.

Eduardo couldn't believe it.. Elephants could be freed at any time from their bonds, but as they thought they couldn't, they were trapped.

Don't do like them. Never give up

Like elephants, how many times have you gone through life clinging to the belief that you can't do something, simply because you've failed before?

Failure is part of learning; you must never give up the fight. Take care of your personal brand. As Winston Churchill repeated day after day, never give up.

Elephant in a bridge illustration by Orla on

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