Personal branding is not unique to the digital environment
A few days ago I saw a video of William Arruda who interested me in using an almost forgotten word in our day: the real world, also known technically as the offline world.
We could give an example. Imagine you're a marketing specialist and you have to give a talk about the importance of packaging in communication. This event, who they may come to 20 Or 30 People, Can become an excellent reinforcement of personal branding if resources are adequately provided 2.0., turning a real fact into a virtual phenomenon.
Before the event begins, we could already write a press release and email it to industry magazines (in this case of branding, graphic design, Packaging) and also some more generalist support.
Then we could publish a post on our blog to make our virtual community known our talk, And not only that: we could ask our readers to give us their inputs about the packaging environment, something that will help enrich our presentation.
When the talk takes place, we have to remind the organizers that we are interested in a copy of the filming, because with a good editing of it we will have material to be able to create small clips in Youtube.
In short, an offline event can become a big event on the net without excessive effort.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.