Side thinking applied to a hotel listing in Japan

It's true that advertising is one of the best playing field for side thinking. I remember a few years ago, Bassat Ogilvy created a wonderful ad for Levi's consisting of a fence 3×8 with some real shingles hanging. Obviously, jeans lasted little, but the notoriety of the piece was excellent. Now a Japanese agency surprises us with this announcement also outdoor advertising. I don't explain it., take a look.


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