
Without a doubt, The little prince of the Antoine de Saint-Exupéry is one of the best family books to become a unique person. Although World War 2 was published in full (1943) many of your reflections apply to our current society.
This article I wrote in January 2017, but I've updated it 6 years later, and is the most read of my blog. In 2022 was read 640.000 Times. Crazy.
Here is a one-minute video summary:
Here you can listen to it in the Podcast Everything Leaves a Mark, episode 197 In iVoox, Apple Podcast, Spotify Or Google Podcast.
The Little Prince and its lessons
Rereading, I came across the passage in which the little prince meets the fox. Here you can read it:
To me you are still nothing more than a little boy like a hundred thousand little boys.. I don't need you.. And you don't need me either.. I'm just a fox like a hundred thousand foxes to you.. But, if you're taming me, we'll need each other. You will be for me unique in the world. I'll be unique to you in the world.
I'll be unique to you in the world
To be a unique person in the world. The phrase shows that what makes us different is not just what depends on us, but especially the way others perceive us. Our personal brand.
I often use in presentations an image of a penguin colony. It's hard to tell each other apart. But what will make one of them a special being is the relationship you establish with another member of the community.
We'll need each other
This expression highlights the idea of the value we bring to others that makes us essential (not eternally, Of course). In short, a correct one value proposition fosters relationships of value and mutual need.
All relationships, personal ones, professionals and hybrids, are based on an idea of Value to solidify. When we looked at an elevator speech (elevator pitch) we don't do it to see how nice we are or how well we move. We do this to find out if our value proposition is capable of making passive care active. It's not selling, it's the pre-phase, is to generate a need, an illusion, is persuading.
Create bonds
When the Little Prince asks the fox, what does it mean to tame?, The fox answers him: "It's too forgotten a thing., it means creating bonds."
Today we call "creating ties" "networking", It's about connecting and meeting people who can make sense in your life.
And from the point of view of personal marketing, Rarely in history have we had the opportunities to connect with other people that we have now.
The digital world has opened a window for us, What, Well used, You can make it easy for us to connect with anyone in the world in three "clicks". Effectively, Before they told us about the theory of the six degrees of separation:
The theory of the six degrees of separation (Frigyes Karinthy, 1930) Try to prove that anyone can be connected to anyone else on the planet through a chain of acquaintances that has no more than five intermediaries. (Connecting both people with just six links), Something that is represented in the popular phrase "the world is a handkerchief". Fountain: Wikipedia.
But today, from a network like Linkedin, We are only three degrees apart from any professional (as long as you have a profile on this network, Of course). For example, I am two degrees apart from Barack Obama:
What makes you a unique person in the world
What makes you a unique person in the world is your personal brand, the value you pass on to others. That allows you to distinguish yourself from a mass of people with seemingly similar characteristics. Emotional connection is a key aspect. Don't forget.
If you want to do a good exercise to find your differentiating factor, Ask yourself these reflections:
It's not what you do, It's how you do it: Sometimes you don't need to create, but to offer something that more people offer, but do it differently. For example, You may not be the best accountant in the world, But it is the only one that uses artificial intelligence to do its job.
What do you know how to do better than anyone else, or especially well? Skills come into play here, Competences, Achievements and recognitions. And here the experience doesn't matter too much, What people are looking for is excellence.
Your values and attitudes count. Something that can help differentiate you are your values. From Psicoactiva you can take the test "Big Five" personality (Free) to get to know yourself a little better and understand how to take advantage of your personality traits.
Remember, The essential is invisible to the eye
I finish with this great phrase from the novel "The Little Prince" said by the fox while saying goodbye to the little prince:
"Goodbye," said the fox.. Here's my secret, that couldn't be simpler: Only with the heart can you see well; The essential is invisible to the eyes.
"The essential is invisible to the eyes," repeated the little prince to remember.

It means that the real value of things is not always evident., NOT OBVIOUS. If you spend a lot of time watching a sunset, That may be essential for you, since you have dedicated so much space to it.
As they say from lamenteesmaravillosa.com How many things are overlooked because we place great importance on what we see?? What escapes us just by looking with our eyes?, instead of with the heart?
Good lesson: If you want to be a unique person in the world, You need to see with your heart. I hope I helped you.
And if you want to work on that aspect that makes you a unique person, I invite you to develop and make visible your talent and your personal brand in the following online course:
Personal Brand Course Online, Now available January 2023
It's now available, the Personal Online Brand course, whose trainers we are Nancy Vazquez, Alan Urbina, Helena Casas, Isaac G. Merino and Guillem Recolons (a server).
- When: Anytime. The course is already underway, And once you enroll, Have 6 months to finish it. Although we advise you to do it in two months maximum.
- How much: Enrollment in the course costs approximately 90.00 ($99,00), but if you put this COUPON: GR20MPTEAM you'll get a discount from the 10% Immediately.
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If you want information about 28 Lessons, and all the details, you can see this page on this same website: Personal Brand Course Online, born of a success story.
Cover image: Google CC Search

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
I love it!!!
A hug,
David Barreda
Thank you traveler! A transatlantic embrace!
What a good idea, served me
of a lot, Thanks a lot.
I have needed you, dear Guillem ;-)
Ha, Ha, need is mutual, friend Colia!
Magnificent reflection, Guillem!
A topical issue has come to mind, and it's the fact that “unique person” which for many has represented the still President Obama.
Endowed with an undeniable personal brand, and beyond political opinions outside the issue, demonstrated that assertiveness, empathy and ability to connect with others are key qualities for “Constitute” a first-class personal brand (World) ;).
A hug!
Very true John! Too bad he had his hands tied to rule, but there's no doubt he'll be one of the best emotional intelligence politicians who've been through the White House.. A greeting and thank you for writing!
Hello Guillem, Have 18 Years. I liked what he wrote.. I think it's very important to know ourselves. Because if we don't know who we are, how do we intend to get involved in life?.. we also don't forget that we're unique and invaluable. ;) we're special. In this world there is no one who knows how to look like us. There will never be. ;)
See you.
A lot of reason, Leandro! The world will be no one who looks like us. Thank you for writing!
I can zoom in with my sights,compare to some binoculars and I think I have more to do a lie but distorted the image only in bright things I see the big flash as stars
Hello! When he calls you “Only”, is it positive or negative?
Hello, Nice to meet you, I find splendid in the way it expresses on a subject that for many is not very clear, as it is for children. I don't know how I would explain it to students who start high school which for others are primiparous and start trying to imitate or get carried away from a topic or group that encourages them to be another type, where would I start?
Thank you Erika, an honor that such a writing is useful to children.
Best regards!
I'm an excellent charm to read it with my students and draw conclusions, particularly they kept thinking about the personal brand. Thank you.
Magnificent summary, Thanks a lot! this served me a lot
You could tell me the meaning of life? Please
okay
Very good reflection and very good article, everything you say is very true. The sense of “be unique and special” it's an incredibly important aspect, this reflects self-esteem and also the perception of one's own. Many times this concept of ourselves wobbles, And that's why I, personally, I recommend encouraging yourself and if you need to look for someone who can encourage us. I look for motivational phrases and images that generate positive things in me.
I share a little gallery that I really like https://www.imagenesparami.com/motivacion/imagenes-alegres-para-whatsapp-unicas-divertidas-y-romanticas/