The Crisis pedía a gritos que alguna marca deje ya de ofrecer ventajas de precio y prestaciones para centrase en un enfoque que llegue mejor al right hemisphere de nuestros cerebros: Lo ha hecho la agencia DDB de Londres para un anuncio del VolksWagen Passat. El concepto no puede ser más claro y anti-crisis: POSITIVE THINKING, y el anuncio contiene una pieza musical del mismo título que hace olvidar las penas al estilo de “Always look at the bright side of life” of the Monty Pyton In “The life of Brian”. Disfrutad del anuncio.
[youtube-https://www.youtube.com/watch?v=qW1JFvvlMgk&hl-es&fs-1&rel-0]
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The best of 2022 and trends 2023 in Personal Branding
by Guillem Recolons
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
La verdad es que se lo han currado. Será posible o no, pero deja buen “rollo”.