Let's remember that markets are conversations (The Cluetrain Manifesto, 1999). And now, those person-to-person conversations, that dialogue, is moving to a visual platform.
If they say a picture is worth a thousand words, an image accompanied by labels (#Hashtags) it's worth an empire. And that's what's happening with platforms like Instagram (already owned by Facebook), Pinterest, Snapchat, and to a lesser extent with Twitter And Facebook.
Network conversation becomes visual because, among other things, images synthesize concepts excellently, if we add Tags we add the nuances, and if we add the Geolocation we add the places, the moments. The conversation also becomes visual because you don't need to reproduce literally in the world of bits what we do in the real world, And we're looking for new languages responding to new needs for immediacy (If you want, call it a lack of patience).
Someone will think that this is already invented video, but there is nothing more synthetic and quick to interpret as an image accompanied by labels, requires just 10 Seconds. Video is excellent support, but the synthesis capacity is lower and requires some connectivity to be seen in conditions.
From a personal branding, visual conversation opens up new horizons, because many professionals who doubt their ability to write or star in a testimonial video can use this new support to reinforce their personal positioning / Professional.
The phenomenon VISUAL THINKING finally finds the tools for every human being to apply in practice.
- Instagram has revolutionized visual conversation thanks, especially, its use in mobile devices, that gives you an unprecedented immediacy of conversation. It also allows easily tiquetar, geolocate and share entries on networks like Facebook, Twitter, Tumblr, Flickr and send them by Email.
- Pinterest continues to be one of the most attractive graphical interface, very comfortable and that allows you to group the images into folders (boards) and also share them on other networks and tag.
- The phenomenon Snapchat adds elements of Privacy to the above: posts or inputs are only displayed for a few seconds, And then the trail disappears, what gives rise, on the one hand that millions of "teens" have mass-launched to that network and, On the other hand, to certain dangers. Dangers because as the image lasts a short time, very committed photos and videos are sent (explicit content, Go).
- As for Twitter And Facebook, both support image and labels. Twitter was the pioneering network in tagging with its #hashtags, and has been adapting to visual thinking. Facebook, On the contrary, has gone from a very visual format to adapting to the hashtag to generate more wide- broad conversations.
In short, if you have a strategy personal positioning and among your skills is not writing or oratory, I welcome you to the visual conversation, a phenomenon that already has very powerful tools that will grow and expand its parameters of effectiveness and quality. If you don't have a personal positioning strategy, what you expect…
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by Guillem Recolons
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
Thank you for the article, Guillem. I, although I can write, I can't find the sources of inspiration to do it, so visual conversation becomes a good alternative. In fact, I've been experimenting with Instagram for a while now, although at the moment I don't see it reflected in my online statistics.
A greeting!
Thanks to you for writing, Javier. In your case, if you want to see “the conversation” with more reflection on your online influence maybe you could try to replicate what you do on Instagram on Twitter, a network that the Kreds, Klout or Peer Index index more accurately.
But in any case, it's always a matter of time and patience. A greeting!
In my case, write me can, and the video also, and a while ago I started on Pinterest to do a pruebla. I did it with a nickname. (I have to overcome the shame) and I see it gives interesting results.
The key, as a case everything, is that the contents, in this case images, be interesting.
Eva