Four or five days ago my friend and partner Jordi Collell published the attached post on the SOYMIMARCA blog. I think it's an excellent example of storytelling, so I re-publish it with your permission for everyone who follows this blog. If you ever have to explain your professional adventure, Here you have a great source of inspiration.
Redesigning their professional lives makes many people truly scared, Doing so by having a comfortable and stable job may even seem foolhardy.. However, some think that the greatest failure is always not trying.. Then the story of a personal experience.
My purpose is Encouraging the undecided to change Personal and professional to get going
Today gentlemen the thing is about confession, I want to share with you why I am where I am and I do what I do. My purpose is Encouraging the undecided to change Personal and professional to get going.
I have always believed that my professional career has been if not successful at least resultona, In short, I have never complained and I have always been convinced that the good star has smiled at me.
When I started working once I finished my university studies, I already imagined that a long road awaited me., What I didn't know was that it was bumpy and that many times I would have to get out of the vehicle and push or pull out the boulders..
Knowledge opens doors.
The first thing I discovered was that my early studies "general economics" with a degree obtained at the end of the decade of the 70 They were of little use to perform a useful work in the company. It's more, Many of my classmates started in the civil service and some of them are still there.. So what I did was to relearn something that would allow me to eat long term and discover the virtues of studying an MBA and work simultaneously. It was two intense years, tired who gave me a first warning on my roadmap: Knowledge opens doors.
The truth is that things from then on did not go badly for me.. Acquired the necessary knowledge to gain experience spent by the only method so far known for it, dedication, Curiosity and sacrifice. For years I forgot the clock when it came to going out and juggling and tightrope walking to meet the needs of family presence, Let's reconcile that sometimes men do it too.. It is worth a note to say that throughout my life I have accumulated six children of whom I am proud and to whom I have dedicated myself and dedicate myself, The little ones, with passion, But this may be the origin of another story..
Anticipate events gives you control situations
I've never been fired, I have been lucky although sometimes a little compensation would not have gone badly. For a while I even thought that with a little help I could have made a heritage and pay the entrance of an apartment, This is where my youthful immaturity came. Nor have I said goodbye and when in a certain position I have seen that I did not contribute or did not contribute what I needed I have simply looked for a new job and sometimes I have to confess that it has cost me because I am very comfortable and one gets used to what you have even if it is not very productive.. This is the second point to my roadmap: Anticipating events puts you in control of situations. If you see that you contribute or contribute little, move before they move you.
Opportunities pass, many of them surely do not repeat themselves, catch them on the fly or someone else will do it for you
Sometimes change has come to me as opportunity. Being in a managerial position in a company belonging to a multinational group we received the news that we were for sale. Cruel bombshell since we had gone through a stage of heavy losses, We had taken the necessary measures to revive the situation and another was going to eat the cake and we if not in the street to pass the exam of a subject that was more than approved. We bought the company. Yes, Four managers raising financing from under the stones, We didn't have a penny, we made an MBO when this word began to sound in our country. Third note in the roadmap: Opportunities pass, many of them surely do not repeat themselves, catch them on the fly or someone else will do it for you.
The purchase of a company in many cases ends with its sale once it has grown, It has consolidated and become a benchmark and this is what happened. The buyer in addition to the business itself what I wanted was the team that had managed it and I stayed in the company for some years, with a good position and without opposition or contestation, A comfortable situation in short.
It's never too late to realize a dream
The years do not pass in vain and one wonders about what he will want to be when he grows up. I had a dream: I wanted to put my experience, My knowledge and my accumulated baggage at the service of others, I wanted what I had experienced to be able to help those who are at the beginning of the journey., to those who are removing stones or those who are separated for whatever cause want to rejoin and follow the route. And I reformed, Long nights of study connected to an American university, internship, Exams and more practices. And I finally gave up my comfortable, well-paid situation.. Fourth note in my roadmap: It's never too late to realize a dream.
Who a good tree is close good shade shelters
And first was the creation of CT Coach Code with my colleague Montse Taboada and some time later with the friend Guillem Recolons We decide to join forces at the service of all of you by creating SOYMIMARCA to empower, Promote and give visibility to your personal brands. Fifth note: Who a good tree is close good shade shelters.
It has been a pleasure.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.