Then a fragment I shape article Tino Fernandez posted on Expansion The 4 September, 2015: What if you're much better than what you show on social media?? that draws a frequent situation of defect in the personal communication plan. One of the good contributions of the article is from my good friend and mentor Andrés Pérez Ortega, and also reflects the opinion of Montse Sucker (Truthmark) and mine. Bon appétit!
What if you're much better than what you show on social media??
Some tend to sweeten and exaggerate their professional lives in networks, but others sell worse than they are: good professionals who provide an image on Facebook or Twitter away from their reality.
What if your real life - personal and professional- out much better than you show, even with pride, on social media? Can you recover if you make the mistake of selling on Facebook, Twitter or LinkedIn a byproduct of your true reality?
exaggerate, sweeten or lie on social media about who you are or do, showing a wonderful life, Overactive, superinteresting and hilarious has its risks… But maybe you should value what you play by offering an image that you think is appropriate but has nothing to do with your real life.. Even worse if in that reality you are a great professional who does not need exaggerations or false stories.
There are professionals more concerned with doing things well and growing than with pretending
Andrés Pérez Ortega, expert in personal strategy, remember that “until a few years ago, being on the Internet was something differentiating that conveyed the importance of a professional. But social media has removed barriers to entry… On Facebook or Twitter, every day it is more difficult to find unique pearls, and so any professional who wants to stand out has very difficult to convince of his ability. And if you get it, you will be viewed with suspicion. It's like trying to sell a Tiffany's gem in The Trail”.
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Montse Sucker, president of Truthmark, ensures that “in many social phenomena there is what is known as the silent majority: a group of people more concerned with doing things right, and for growing personally and professionally than by pretending”.
He adds that there are a whole series of professionals who tend to think that when inspiration comes it is better to catch them working; others who don't need that appearance, because their talent and actions speak for them. There are also those who are not aware of their value or the impact of their work, and also those who have little ability to gain visibility into their work, or who think politicking is negative, so they don't invest time in cultivating relationships, when politicking can have a friendly and necessary side. Not forgetting those who, as opposed to selling the bike (understanding this as promising more than can be fulfilled) prefer to deliver more than promised (overdeliver & underpromise).
If the first impression is important, on the internet is lethally important
Guillem Recolons, partner Soymimarca, refers to those professionals who believe that magnifying their image, your profile descriptions and even “gladden” your online curriculum is something usual and recommended: “It's not like that.. It's not easy to strike a balance, but being yourself, outside or within the network, it should be a compass that marks our North. Often in these profiles the effect occurs disappointment, which occurs when the virtual relationship becomes real. I mean: is an overpromise, anglicism that denotes that you have gone over the line”.
An unreal and minor image
What happens when the situation is the opposite? If you're someone with a good brand, well recognized, but the virtual image you project is below what you truly are and offer… Recolons believes that the only way out to prevent it from virtual “devirtualize” the real thing is to embrace the saying “good is to be good, but it's better to be and look like it”, and urgently hire a professional who knows how to clone your brand in the networks: “If the first impression is important, on the internet is lethally important, since it is not usual to revisit a profile that does not arouse interest or sympathy”.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.