I am struck by an obituary read yesterday in La Vanguardia: The death of PETER HOUSIN CRAUFURD (1930-2012), hand washer.

It may be a deduction from me, but judging by the fact, the position could be vacant, and nothing less than a hand washer for the Queen of England at the Palace of Holyroodhouse, in Scotland.
Although I have long argued that lifelong employment has disappeared, our friend Peter died at the 82 with boots on. And that's not all.: He had inherited his father's job., And now your eldest son will do it, Alex.
Another curious fact: Three people are needed for the ceremonial of doing a hand washing as mandated by the canons.
The news provokes me the following reflection: Having an absolutely skyrocketing unemployment rate, Why don't we create new jobs like Peter's?? Some examples:
- Hand washer
- Foot washer
- shaver
- Ear washer
- Clothes lint cleaner (Special elevators)
- Car bird droppings cleaner…
Not everything has to be online. In fact, Technology creates jobs but also destroys them; look at Google's driverless car… How many drivers will be out of work?.
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Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
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