Today is a great day for innovation and creativity.
Today we have known that Samsung you will have to compensate Apple by plagiarism. Specifically, iPhone patents were at stake. Samsung, with all due respect, had no qualms about copying with his model Galaxy everything that was in the Iphone. Of course, also introduced some novelty, it would only be missing, but Samsung saved millions in research.
So far the news, it doesn't end. Samsung will appeal (how not) And the wheel goes on. But why is it of the utmost importance that Apple has won this first pulse?
Because if Apple loses, we're all going to fuck off. It would mean that those who believe, those who invest, those who investigate, those who innovate don't have a place in the world. That place would become one of those who plagiarism, those who imitate.
This morning I read a tweet from a guy wondering what I earn if Apple gets compensation from Samsung. That guy lacks symphonic vision. (Thank you Daniel H. Pink), and the trees won't let you see the forest. If justice doesn't protect those who invest in R&D, we'll go back to the caves.
What if I have an iPhone? Yes, and my daughter has a Galaxy.
Let's look at this campaign announcement again “Think different”. Maybe it'll help us better understand how creativity works. Thank you Steve Jobs, today's sentence is a great tribute to your work.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.