Who knows who you are? Take a test. Pon tu nombre y apellidos entrecomillados en Google y observa cuantos resultados últiles o relevantes aparecen.
En los tiempos que corren uno no se puede fiar únicamente de las técnicas de “networking” tradiconales para conocer a gente nueva. Lo de organizar reuniones de vecinos o de amigos parece que ha pasado a la historia.
Si uno busca nuevos horizontes y nuevos contactos más afines, está claro que uno necesita be discovered. Lo que antes era complejo, lento y caro, ahora es viable gracias a la influencia de la Web 2.0. Before, a un guitarrista se le descubría en un club. He is now discovered in Youtube. And not only that: antes se contaba con el olfato de una persona (un productor, un manager). Now it boasts of thousands of people who can watch a video on a single day, valorarlo y “pasarlo”. Lo que funciona en internet tiene viral character, para lo bueno y para lo malo. In other words, if they don't find us on the internet today it's that we don't exist.
Internet se ha convertido en la fuente principal de captación, de reclutamiento. Necesitamos que el mundo nos descubra por un lado, y que nuestro mensaje asociado sea Relevant. Si no somos relevantes, nuestra notoriedad será gratuita y efímera. If people haven't heard of you, he'll hardly be able to do business with you. Es tajante pero obvio.
Las técnicas de personal branding se orientan a discover the expert que hay tras cada uno de nosotros, achieve visibility, generate a relevant message y facilitar así que las empresas o personas cuenten con nosotros.
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The best of 2022 and trends 2023 in Personal Branding
by Guillem Recolons
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
Basic information on data protection
Responsible » Guillem Recolons Argenter
Purpose » Management of doubts and customer services
Legitimation » Consent of the interested party
Rights » You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information
Additional information » You can consult additional and detailed information on Personal Data Protection on my website guillemrecolons.com