This phrase “If I wasn't human, surely I would have sung better” pronounced it Maria Callas, the best-considered soprano of all time. I had the pleasure of watching the documentary “Maria by Callas” directed by Tom Volf (2017). The funny thing about the documentary is that it's the story of the diva told mostly by herself. Letters from his handwriting, interviews he gave. If I wasn't human…
According to the synopsis of Filmaffinity, it's about a “intimate portrait of the life and work of opera singer Maria Callas. With testimonies from Callas herself, Onassis, Marilyn Monroe, Alain Delon, Yves Saint-Lauren, John Fitzgerald Kennedy, Luchino Visconti, Winston Churchill, Grace Kelly, Liz Taylor and other personalities who met the diva.”
This woman didn't have an easy life, But I don't want anything to go ahead. If you can, stop by the cinema to see it, no prejudice (Type > I don't like opera). Just to understand that the visible part of an iceberg often hides fears, Complex, endless hours of effort, stolen youth and much more.
But let's go back to the phrase, who pronounced a few years before his untimely death to the 53, “if I wasn't human…”.
Perfection doesn't seem possible in humans
I have a few posts insisting on this concept: if it's perfect, it's hardly human. Already, we could say that works like The Last Supper (Da Vinci), Or The Rapture of Proserpina (Bernini) or the performance of Nadia Comaneci at asymmetric bars in Montreal 1976 they're perfect. In fact, they touch perfection. In the very near future, possibly a robot will make it perfect.
The question, how I advanced in Can we promote a culture of human connection in the age of machines? is that the human will be differential precisely by human being, Imperfect, incorporating values, Ethics, for being changing.
I reaffirm myself when I read content like this from the digital magazine Puro Marketing: The 90% digital content will be generated by “Bots” In 5 Years. We can see it as a problem, I prefer to see it as an opportunity, the human is spontaneous, maybe erratic, but it connects more.
What we are, what we think, what we do, what we project, results and legacy, the great hexagon of the personal brand
Maria Callas' life helps me understand that perhaps personal brand, view with perspective of years, it's more than we think. It's not just who we are., Our Identity. Or what we think, Our emotional DNA and cognitive. It's not just what we do., around a value proposition that gets results for our customers. Nor is it just what we project, perceived identity. Neither the Results, what we got. It's also what we left, in the form of Legacy VALUE. Six parts that form a hexagon
Surely you think that in the case of Maria Callas the hexagon is easy. My good friend and colleague, Professor Vladimir Estrada, works with a three-dimensional model of personal brand formed by 1. What we are 2. What we do 3. What we achieved. I am passionate about the simplicity of the model. The soprano's case made me think there's something else that makes up our personal brand, and it's those three extra points that make up the human part.
And there's the difference in Callas: if I wasn't human, your personal brand wouldn't exist.
I'll go deeper into another post on this hexagon. From Callas we have a legacy, From 1977 he's not with us. He had friends because he had great and powerful enemies. He had the best voice because his mother did not allow him to be more than 30 seconds in front of a mirror. According to her, got away in music because he didn't love. And when he did (with Greek shipowner Onassis), stopped singing.
Callas wasn't perfect, according to herself, when he was emotionally well, I didn't want to sing. If I wasn't human, wouldn't have left us this wonder:
Magnificent summary, Friend Marc, for educating my stubborn ears to savor arias like this. Thank you friend Mezzo Julia Arellano for getting excited about the gift I received after you read this post.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.