Breaking the rules with personal branding
Breaking the rules with personal branding, a conversation between Andrés Pérez Ortega and Guillem Recolons with practical conclusions
Andrés Pérez Ortega
Why it's important to set a goal in Personal Branding (Personal Strategy 01)
Setting a goal in Personal Branding is key to defining strategy and measuring results. Andrés Pérez Ortega collaborates in the post
Personal Branding and Personal Marketing Is it the same?
The confusion between personal branding and personal marketing exists, and it has its logical point. It comes from the same confusion between branding and marketing. I myself was the victim of this confusion. In my time as a publicist, most companies went to branding companies for a logo, not for a … Read more
Personal branding is like plastic surgery: it's not explained, you can tell
What will plastic surgery have to do with Personal Brand (personal brand) and Personal Branding (the process)? I start with a somewhat particular question. My intention is to answer it, and I thank two good friends from the plastic surgery environment, Doctors Salvadó and Vila-Rovira who have inspired me (unknowingly) to draft these lines. Brand … Read more
Is there a boundary between the personal and the professional on the Internet?
Every day there is a greater debate about where the boundary between the personal and the professional is. Social media doesn't come with an instruction manual
Authentic, Relevant, different #ARD_ebook
Authentic, Relevant, different are key in an impeccable personal brand, and they're also titled the last ebook 2014 from Soymimarca, already in free download
Mentoring about RRSS in companies: pros and cons
Who will win the war of generations and technology? Mentoring about RRSS in companies is imposed, exposing complex generational differences
A personal brand teacher with no personal brand?
On a personal brand: Why not inspire from the action? Why is it so difficult for trainers to have tried their own medicine before prescribing it?
The 10 anniversary of “dospuntocerolandia”
The 10 Facebook's years are the 10 years of dospuntocerolandia, the network 2.0. Did Zuckerberg know the one who was messing?
Your influence on social media is absurd if you don't have real life
Social media can give a distorted picture of reality. What happens when devirtualization occurs?