Stories can change the world The choice factor between two professionals with identical hard knowledge and similar trajectories may be in the ease of emotionally reaching your interlocutor. We have no doubt about that anymore.: stories can change the world. Although the art of storytelling goes back to ancient caves, … Read more
One of the key requirements for a story to connect is that there is conflict, ongoing crisis. FCBarcelona and football in general are no exception
Notoriety is stage 1 of a personal message. Discover the different ways to make yourself known, classics and online, in this article.
Estás viendo una película de cine negro. Máxima tensión. Llega el momento de saber si el asesino fue el mayordomo… y zas! lo que aparece en pantalla es una señora vestida de rosa vendiéndote el VanishOxiActionCristalGel, una marca que detestarás para siempre porqué te cortó la película de tu vida. That, Friends, es marketing invasivo. … Read more
The techniques of storytelling (storytelling), as old as walking, they give us this excellent example of how to explain in 5 minutes the history and character of a memorable brand: Johnnie Walker. Video title: The man who walked around the World (the man who walked the world). The great Scottish actor … Read more
I recently had the opportunity to read the book “You'd better tell it.” by Antonio Nuñez -Active Company-, dedicated to the story (storytelling) as a communication tool. Go ahead that I recommend your reading to any person or company that needs to get the most out of your communication. I met Antonio a few years ago in … Read more